The Media Leader Podcast | OOH Week in Focus
This week, from 3-5 June, the World Out of Home Organization (WOO) is hosting its Annual Congress here in London.
The event is expected to draw more than 700 attendees from over 37 countries, and The Media Leader is an official media partner of the conference, occurring during our inaugural OOH Week in Focus.
Ahead of the conference, host Jack Benjamin sat down with the World Out of Home Organization president Tom Goddard to discuss the state of the global OOH industry.
The pair spoke about how OOH is working to become easier to buy, how it is improving measurement standards, and whether the media channel is telling the right story about itself to advertisers.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
Thanks to our production partners, Trisonic, for editing this episode. Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience.
Highlights
4:16: The World Out of Home Organization’s recent goals and priorities
8:28: OOH’s digital transformation and consolidation in ownership
12:25: Investment in data and measurement and the need for connectivity and automation
17:25: Regulatory headwinds and tailwinds
21:34: Making outdoor creative again with trust as the North Star
26:55: OOH as a sustainable medium
32:17: How to double OOH’s market share: make transactions ‘frictionless’, collaborate more
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