Tena, the incontinence liner company, has launched a TV ad destigmatising the menopause using Channel 4’s diversity award funding.
ARCHIVE ▸ Ella Sagar
Streaming services like Netflix, Amazon Prime, and Disney+ are set to come under Ofcom’s regulatory remit for the first time.
UK adspend in 2021 reached £32bn, ahead of expectations, according to the latest quarterly Advertising Association/Warc Expenditure Report.
Retail media demand has soared in the past year, according to new figures.
Attention is multisensory and complex, but media agencies and advertisers must not “tie themselves up in knots” over theory and measurement where it could impede progress, a panel heard last week.
Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.
Woo, an ITV-backed media proposition, has launched today to make wellness accessible, desirable and relatable to Gen Z.
Ogury has appointed Simon Porter as global head of trading and agency partnerships.
Consumers increasingly expect brands to show “tangible and meaningful” solutions to the cost-of-living crisis in their marketing, new research has showed.
Google has updated its cookie consent pop-ups in France to include a “reject all” option, with plans to expand to all of Europe this month.