UKTV’s crime drama channel, Alibi, has launched a special out-of-home (OOH) campaign that encourages passersby to walk around blocks to find the ad’s “sweet spot”.
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The content budget for ITV’s new streaming service will increase to £1.35bn as it prepares to launch before the World Cup in November.
Pandora and Ancestry have become the first advertisers to use ITV’s QR ads format.
Radio industry body, Digital Radio UK, will be transferred into Radioplayer after an agreement was reached by the BBC, Global, Bauer and Radiocentre.
Britbox UK managing director, Will Harrison, will step down from the streaming service ahead of the launch of ITVX.
ISBA has announced today it will start looking for a CEO of Project Origin, the UK cross-media measurement initiative.
The Outvertising Mentor Programme has started recruiting mentees and mentors for 2022.
Jackie Lyons, head of planning at Havas Media Group, talks starting a new job in the pandemic, the power of authenticity and responsible media.
Total TV ad investment in the UK increased to £5.46bn in 2021, an increase of 24% compared to the previous year.
Scottish Widows will interrupt Channel 4 programmes today to highlight that women are retiring with half the pension income of men.