The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.

They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.

The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.

Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.

Is cinema the next natural step for podcasts after social, video and live events?

Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.

To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.

The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.

Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.

Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.