Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.

EssenceMediacom’s joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what “signal strength” means and why it is more enduring than other measures that media planners use.

The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.

The UK business surpassed 2019 revenue levels, with a record Q4 for the company.

In its results, Publicis reported that both full-year and Q4 growth exceeded expectations.

Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research. 

Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.

The proportion of women in C-suite positions has marginally increased, alongside a small reduction in the gender pay gap, according to new IPA figures.

City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.

The media owner has appointed Christopher Samsinger as Germany CEO.