Rachel Forde and Marco Bertozzi, co-founders of consultants’ collective The Zoo.London, join Ella Sagar to talk about founding a company, misconceptions about consultancy and the senior brain drain in media.
ARCHIVE ▸ Ella Sagar
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
The trade body has published its first set of standards for retail media advertising metrics and is inviting industry feedback.
Industry figures examined Miron’s legacy and looked ahead to Global’s future.
The Trade Desk’s business development GM shares her dreams of becoming a figure skater and what clients are prioritising this year.
The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.
Miron intends to step down from the role in March 2025 and become chairman.
Audio ads should be optimised for the device they are listened on to improve effectiveness, according to new research.
The outdoor media owner reported $623m in consolidated revenue in Q4 2023.
The company has struggled to turn large audiences into reliable advertising and subscription revenue, industry sources say.