The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.

Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.

Regional output across the BBC is being disrupted after journalists across local radio, regional TV and digital services in England walked out from 11am in a 24-hour strike.

Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.

Every individual in the UK advertising and marketing industry will be invited to fill in the second All In Census today.

Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.

Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.

Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.

Our Future of Audio Europe event revealed a strong desire from audio professionals to improve measurement. But, as The Media Leader discovered, views on how to do this vary widely.

News UK has promoted Shelley Bishton from head of creative diversity to head of diversity, equity and inclusion.