Laura Chaibi, international director of ad marketing and insights at Roku shares her greatest achievement and what is consistently coming up in conversations with clients.
ARCHIVE ▸ Ella Sagar
The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.
In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.
In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.
A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
In brief: Global has introduced a new logo and strapline for Smooth Radio for the first time in 10 years.
Mudit Jaju, global head of ecommerce at WPP agency Wavemaker has left the company for a newly created global group role at Publicis Groupe.
Brixton Finishing School, the DigiLearning Foundation and Lollipop Mentoring have created a campaign to make Cannes Lions more accessible and inclusive.