In brief: Global has launched a new station, Capital Chill, in the UK today

Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.

Commercial radio revenues hit £740m in total last year, radio’s highest ever total recorded revenue, despite a huge drop in the amount of media being bought by Government advertising as UK Covid-19 restrictions subsided.

Spotify is now talking more about ‘efficiency’ and less about expanding its sizeable exclusive content trove of podcasts and audiobooks to diversify from music streaming. The company insists there is no change in strategy, but industry watchers disagree.

Verica Djurdjevic tells The Media Leader about her first job in a cake shop and which other media owner she would work with on a collaborative campaign.

In brief: Say It Now, the interactive audio ad tech company, has appointed Zoe Bruton as its sales director.

Retail media is forecast to be the fastest growing area of UK commercial media this year, despite rising costs in an already expensive buying market to reach consumers where they shop. 

2022 saw a surge in radio audiences ‘going digital’. This is welcome news for advertisers who are looking for new audiences, better targeting and more efficient media.

The BBC has grown its share against commercial radio after two quarters of decline.

In brief: UK cinema advertising contractor Pearl & Dean has secured a new contract with Curzon starting in July 2023.