Showbiz and celebrity channel E! Entertainment has announced a massive multi-platform advertising push to boost its profile nationwide.The activity will span billboards, London tube panels and bus sides, Coffee Republic retail outlets, and over 1000 Pearl & Dean cinema screens across the country. Featuring ordinary British people who share their names with A-list Hollywood stars,… Continue reading E! Hopes For Viewing Lift Following Massive Promo Push

The BBC has announced plans to begin high definition television broadcasts next year, simulcasting highlights of BBC One’s peaktime schedule via satellite and cable.The experimental broadcasts, penciled in for “mid-2006”, will mark the Corporation’s first public HDTV services, although it is currently distributing some high definition programmes via its online broadcasting trial, available to around… Continue reading BBC To Launch HDTV Trial On All Platforms Next Year

National student TV network, SUBtv, has expanded its sales and marketing team following the company’s move out of Digital Media Sales, which previously handled its spot advertising.The company’s sales team now totals nine staff, handling the firm’s marketing strategies and on air sales across the network of 90 top university campuses.The company has appointed David… Continue reading Student TV Network Boosts Sales Team

Next month will see the third MediaTel Group Seminar held in association with MediaGuardian, tackling the burgeoning digital radio sector and examining in detail both the current state of the industry, and the challenges facing it in the near future.The extraordinary growth of digital radio penetration will prove a hot topic, as will the slew… Continue reading Radio In The Spotlight At MediaTel Group/MediaGuardian Seminar

A new study by Continental Research has revealed a huge interest in mobile TV services, with around 2 million adults claiming to have watched TV programmes via their mobile phone, while another 1 million want to do so.The research firm’s survey sampled 2,135 adults, asking which devices, apart from the traditional TV set, they had… Continue reading Research Shows Huge Interest In Mobile TV

Vincent Bollore’s continued purchases of Aegis shares has brought the French entrepreneur within reach of a 25% share in the company.Bollore’s French financier, Groupe Bollore, announced on Saturday that it had raised its stake in Aegis Group to 24.97%. Should Bollore extend his stake to the 25% mark he will achieve a blocking minority in… Continue reading Bollore Closes In On 25% Aegis Share

Channel 4 is to become the first terrestrial broadcaster to offer mobile TV services, offering 3G subscribers to the Orange and Vodafone networks programming from some of its most popular shows.The mobile TV channel will initially feature a selection of shows such as Grand Designs, Brat Camp and Supernanny. Full-length episodes of programmes will be… Continue reading Channel 4 First Terrestrial Station To Offer Mobile TV

Media regulator Ofcom has opened an industry consultation on the conditional access and electronic programme guide requirements governing Sky’s satellite platform.The communications watchdog plans to issue new guidelines on fair, reasonable and non-discriminatory access to elements of Sky’s platform, an issue which has ramifications for broadcasters operating on the system.ITV recently withdrew from a heated… Continue reading Ofcom Opens Consultation On Sky Platform Charges

New radio technology being trialed in London could soon be rolled out nationally, replacing the crackles of AM radio signals with a wider number of stations and much clearer transmission.The technology, Digital Radio Mondiale (DRM), is being touted as a complementary standard to existing DAB radio services, replacing current analogue AM signals.A trial of the… Continue reading New Digital Standard Promises Increased Radio Choice

Global management consultancy Accenture has announced plans to expand its business through the acquisition of Media Audits, a leader in the measurement of return on advertising investment, ending months of speculation over a possible deal between the two companies.The acquisition is expected to be completed in around 60 days, subject to regulatory approval.Under the deal,… Continue reading Accenture Boosts Business With Media Audits Acquisition