Jim Marshall wonders whether MediaTel’s recent TV Summit makes the case for scaling up to a full TV Conference now – the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate…
ARCHIVE ▸ Jim Marshall
Jim Marshall questions i’s positioning and cover price; and wonders whether newspapers are facing a daunting challenge if futurist Ross Dawson’s prediction that the UK newspaper industry will be extinct by 2020 is to be believed…
In his latest monthly column, Jim Marshall questions the commercial viability of local TV – unless, of course, the government is willing to cough up…
In his latest column, Jim Marshall talks airtime sales rules; the realities of buying and selling; CRR; and Polish humour…
Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.
Jim Marshall says that this year was one of unfulfilled promises, notable mainly for a lack of urgency on the part of various regulators.
Jim Marshall’s latest comment piece ponders a season of pitches and asks if we’ve created a monster…
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard’s plans … but there are a host of other media sectors and media owners who really need to get their head out of their … too!
Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission’s ruling on Contract Rights Renewal.
Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, questions the uncertainty surrounding the television industry and asks whether mergers are the answer…