ITV is set to relaunch its online offer for advertisers and agencies in a bid to highlight its range of content.The commercial broadcaster’s B2B website features a marketing tool for buyers, which helps to select programmes for individual client campaigns, as well as research that highlights ITV’s cross-platform advertising opportunities.ITV’s director of commercial marketing, Julia… Continue reading ITV revamps its online offer for advertisers

MTV is set to rebrand its MTV One channels as MTV and MTV+ from July 1 as part of a wider overhaul of the brand.MTV One, which features programmes including Kerry Katona: What’s the Problem?, The Hills and My Super Sweet 16, was originally rebranded from MTV in 2007 with its time-shifted sister channel MTV… Continue reading MTV to rebrand MTV One and MTV One+

ITV1’s new two-part documentary series looking at the stories of British expats now living in Spain knocked BBC One’s Occupation off the top spot last night with 4.3 million peak viewers.Spain: Paradise Lost pulled in 4.2 million average viewers and a 19.7% audience share during the all-important 9pm to 10pm peak-hour, while BBC One’s new… Continue reading Overnights: ITV1’s new real-life documentary pipped BBC One’s war drama

Steve Orchard’s new commercial radio company has acquired five Midlands radio stations from the independent regional media firm CN Group.Quidem, a new local radio company that was set up by Orchard and Wendy Pallot following Orchard’s departure from GCap Media in January last year, bought the Touch Radio portfolio from CN Group for an undisclosed… Continue reading Quidem acquires five radio stations

The BBC is currently in the process of testing a new audience measurement tool, which takes into account timeshifted and online viewing.The corporation’s Cross Media Insight system has been dubbed as “pretty special” by a BBC source as it includes cross-platform data, including iPlayer figures, red-button, mobile access, recorded programmes and viewings via third-party sites… Continue reading BBC develops new cross-platform audience measurement system

BBC One’s new war drama starring James Nesbitt started with a bang last night, securing a high of 4.4 million viewers during the all-important 9pm to 10pm peak slot.The first episode in the three-part drama, Occupation, about the lives of three friends and soldiers during the British forces’ five-year occupation of Iraq and its aftermath,… Continue reading Overnights: BBC One’s new war drama kicks-off with a bang

Facebook UK had its busiest day ever on Sunday in terms of traffic after launching its new personalised username capability.The social networking site’s usage went through the roof, pushing it up to second place behind Google UK, after picking up one in every 19 internet visits in the UK, according to Robin Goad at Hitwise… Continue reading Facebook’s usage soars

Tony Ball, the former chief executive of BSkyB and frontrunner to succeed Michael Grade at ITV, has been appointed as a non-executive director at BT.Ball, who is currently chairman of Germany’s cable operator Kabel Deutschland, is set to join the BT board on July 16.BT hopes his appointment will bring more broadcast experience to the… Continue reading Tony Ball appointed to BT board

Universal Pictures is launching a new green button ad campaign for its film Public Enemies, with Johnny Depp.The campaign will feature on Sky’s new green button service from June 17, according to reports.Green-button advertising allows brands to offer long-form ad content, lasting up to two hours, which viewers can book into their Sky Guide or… Continue reading Universal launching green button ad campaign

ITV1’s Ladette to Lady managed to pip BBC Two’s popular Mary Queen of Charity Shops to the top spot during the all-important peak-hour with 3.1 million peak viewers.Both programmes secured more than 3 million average viewers between 9pm and 10pm but ITV1 marginally took the lead in terms of audience share with 14% compared to… Continue reading Overnights: ITV1’s Ladette to Lady pipped BBC Two to the top spot