Channel 4’s Big Brother Launch Show attracted a high of almost 5 million viewers last night, securing the peak audience during the all-important evening slot.Series 10 of C4’s well-known reality show kicked-off with more than 4.7 million average viewers and a 22.1% audience share between 9pm and 10.35pm.Davina McCall famously introduced this year’s 16 contestants,… Continue reading Overnights: Big Brother 10 kicks off with almost 5m viewers

“Trust is the key” when it comes to social media advertising, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking on the panel at the Media Playground conference in London yesterday, Pugh-Jones said: “Trust is paramount… Consumers don’t mind adverts and brands if they are relevant.“Ads need to be something people want to see, they… Continue reading Social Media: “Trust is paramount”

Lucozade Energy is set to sponsor the upcoming Big Brother series 10 content on YouTube after signing a new deal with Channel 4.The deal will see the sport drink’s branding on Channel 4’s Big Brother YouTube channels, branding on all YouTube Big Brother video watch pages, as well as pre-roll ads on every video on… Continue reading Channel 4 strikes Big Brother 10 sponsorship deal with Lucozade

Social Media is a two-way process for advertisers – putting brand’s messages across to consumers and receiving direct feedback, according Tommi Lehtonen, CEO of Whitevector.Speaking at today’s Media Playground conference in London, Lehtonen said that although social networking is a great way for advertisers to push brands and get key messages across to consumers, advertisers… Continue reading Social Media: The consumer has the power

Social Media has generated “incredible revenues” over the past few years and these can only get better, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking at this morning’s Media Playground conference in London, Pugh-Jones said: “We’ve seen incredible revenues in social media, which can only get better in years to come.“Advertisers are reaching the… Continue reading Social Media revenues on the up

BBC One stole the show last night with a peak-run of flagship programmes from 7.30pm onwards, hitting a high of more than 6.8 million viewers.Eastenders kicked-off the channel’s run of top ratings with an impressive 6.8 million peak viewers, ahead of its ITV1 rival soap Emmerdale, which pulled in a high of 5.2 million.BBC One’s… Continue reading Overnights: BBC One steals the show with a peak-run

London Evening Standard is set to argue that its ABC figure for Friday is unfairly distorted because it does not reflect the title’s new mixed pricing and distribution strategy.The newspaper, which was recently acquired by Alexander Lebedev, is expected to report a 20% monthly circulation decline for May in the ABC release, despite being relaunched… Continue reading London Evening Standard to question ABC result

News International is planning to launch a standalone Sunday Times website with paid-for content.The new website plans, which are still under discussion but are thought to include charging readers for online content, come less than a month after Rupert Murdoch said he wanted to test the pay model on British titles (see Murdoch set to… Continue reading Sunday Times to launch standalone website

Phorm is set to launch a new Webwise Discover service that aims to personalise users’ website visits by highlighting the content it recognises they are interested in.The behavioural targeting company said the service will be available to users and website administrators in the UK by the end of the year, following a trial of the… Continue reading Phorm launches personalised web browsing service

The penultimate episode of BBC One’s Ashes to Ashes series pulled in almost 6 million peak viewers in the final fifteen minutes last night.Over 5.7 million average viewers tuned in to watch the programme during the all-important 9pm to 10pm peak slot, securing BBC One with a respectable 26.3% audience share.At the same time, ITV1’s… Continue reading Overnights: Penultimate Ashes to Ashes hits a high of 6m