ITN’s multimedia video production operation is set to supply branded video content to the Daily Mail and Mail on Sunday‘s website network Mail Online.The new partnership will see ITN On supply celebrity and lifestyle videos, branded news, business and showbiz news as well as film reviews and celebrity interviews to Mail Online.ITN On currently produces… Continue reading ITN to supply branded content to Mail Online

BBC One’s new five-part Torchwood – Children of Earth programme, which is due to air every night this week, started on a high last night with more than 6 million peak viewers.The sci-fi drama, a Doctor Who spin-off starring John Barrowman, pulled in 5.9 million average viewers and a 25.8% audience share during the all-important… Continue reading Overnights: New Torchwood starts on a high

Telegraph Media Group has unveiled plans to trial a new free newspaper in a bid to attract younger, more upwardly mobile readers.The Friday, which will have a distribution of 150,000 copies and will launch in conjunction with Gordon’s gin, is Telegpraph Media Group’s first free title.The Daily Telegraph publisher plans to hand out copies of… Continue reading TMG to launch a free newspaper

Shares in behavioural targeting company Phorm have plummeted after BT pulled out of launching its controversial tracking technology.Phorm’s shares were down 40% by lunchtime yesterday as news about BT’s decision to drop Webwise, a system that tracks the internet habits of customers to deliver targeted ads, started to spread.BT said it needs to focus its… Continue reading Shares in Phorm plummet

Roger Federer’s record-breaking victory at Wimbledon pulled in an impressive 11 million peak viewers yesterday.BBC One’s Wimbledon 2009 coverage ended on a high as Federer won his 15th Grand Slam title after beating Andy Roddick in this year’s final.More than 7.1 million average viewers tuned in to see Federer come through 16-14 in the final… Continue reading Overnights: Federer’s victory attracts over 11m viewers

BT has dropped Phorm’s targeted ad service amid claims that it needs to focus resources on “other opportunities”, including developing next-generation super-fast broadband.However, BT’s decision to pull-out of Webwise, a controversial system that tracks the internet habits of customers to deliver targeted ads, is thought to have been affected by on-going privacy complaints.Phorm’s technology has… Continue reading BT drops Phorm

The European Commission has revised the rules on public funding for broadcasters to ensure that commercial broadcasters are not at a disadvantage.Commercial broadcasters have argued for more public money in recent months to offset the decline in ad revenues, which has had an impact on the industry across Europe.Additional funding is a necessity for most… Continue reading European Commission to change rules on public funding for broadcasters

BBC One stole the show last night with a peak-run of Eastenders, Celebrity Masterchef, The Best Job in the World and Question Time.The Best Job in the World, a one-off documentary about a dream job on a Great Barrier Reed island with a £70,000 salary and luxury accommodation, secured the highest ratings during the all-important… Continue reading Overnights: BBC One banks a peak run

One third of the UK’s adult population are now listening to radio via the internet and personalised online music services, according to RAJAR’s latest research.The radio audience measurement company’s ‘Midas 4’ report reveals that one third of adults, around 16.9 million people, have listened to the radio online, up 5% from 16.1 million in October… Continue reading RAJAR: Almost 17 million people listen to the radio online

Freeview claims it will take on BSkyB with next generation digital TV services, as it announces plans to roll out high definition to more than 60% of the UK by next Christmas.The free-to-air digital firm outlined plans for a “reach out and reach up” strategy, which will focus on delivering HDTV, on-demand and enchanced personal… Continue reading Freeview pledges to take on Sky