Look magazine is set to kick-start a new £2.5 million national TV advertising campaign this week, with the strap line ‘That’s My Look’.The campaign, which has been developed by the brand’s creative agency Grey London and planned by MediaCom, will launch today with an initial three week burst, followed by sustained activity through the rest… Continue reading Look magazine unveils new TV creative

ITV1’s UK version of the popular US crime series Law & Order came to a dramatic end last night, attracting the peak audience during the all-important 9pm to 10pm slot.More than 5.5 million viewers tuned in to see series’ finale, starring Bradley Walsh and Freema Agyeman, securing ITV1 with a 23.5% average audience share.Meanwhile, BBC… Continue reading Last Law & Order: UK secures the highest ratings

Press Gazette, the monthly trade magazine for journalists, is set to cease printing after more than 40 years.The magazine’s parent company, the Wilmington Group, said the final issue of the title would be its May edition, which goes on sale this month.A company spokesperson said: “”Unfortunately Press Gazette, along with much of the profession, has… Continue reading Press Gazette to close after 40 years

Global Radio has today confirmed the sale of its majority stake in the national digital radio platform Digital One to fellow shareholder Arqiva.Transmission company Arqiva, previously a 37% shareholder, is understood to have paid a nominal sum for Global Radio’s 63% stake.However, in return Global expects cheaper transmission costs for its digital stations from Arqiva.Digital… Continue reading Global sells Digital One to Arqiva

Almost half of all households with televisions in the UK are choosing to pay for additional TV channels, according to a new report from Ofcom.The media regulator’s Digital Progress Report for Q4 2008 showed that 49.5% of UK television households pay for some form of digital TV for their main TV set, which is the… Continue reading Ofcom: 13 million homes pay for extra TV channels

Young people are clocking up around 23 hours a day texting, emailing and using social networks, according to a new study by OTX Research.The study found that young people aged between 12-24 engaged in up to five activities simultaneously, including text messaging, instant messaging, emailing, using Skype and social networking.Young people’s favourite activities are predominantly… Continue reading Under-24’s are in touch 23 hours a day

Mobile phone operator Orange is in talks about buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.Project Kangaroo’s partners are understood to have invested around £20 million to develop the technology behind the proposed broadband TV service, which is now likely to be acquired for just a… Continue reading Orange to buy Project Kangaroo broadband TV technology

ITV1’s Sunday evening run of Lewis and Piers Morgan’s Life Stories proved to be a winner once again, securing the highest ratings from 8pm onwards.The third episode in the four-part Lewis series, with Kevin Whately and Laurence Fox, pulled in almost 6.5 million peak viewers and a 25% average audience share between 8pm and 10pm… Continue reading ITV1’s Sunday evening line-up triumphs again

The IPA’s latest Bellwether survey published today has found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in Q4 2008.Businesses confidence has also picked up from the all-time low of Q4, with the percentage of companies believing their prospects have improved rising from… Continue reading Q1 2009 Bellwether Report: Turning point for marketing budgets

Ofcom has called for regulatory and legislative changes to secure the future of commercial and local radio stations.In its submission to the government, following Lord Carter’s Digital Britain report, the media regulator suggests restructuring “both the analogue and digital radio landscapes, in order to secure the future of commercial and community radio in the face… Continue reading Ofcom calls for regulatory changes to ensure future of commercial radio