Clear Channel Outdoor has retained its exclusive contract to sell ad space at Birmingham International Airport (BIA).BIA has recently completed a 10 year £260 million redevelopment programme, which will enable Clear Channel to offer enhanced ad opportunities, such as sponsorship of the new International Pier.BIA offers advertisers multiple opportunities to reach more than 10 million… Continue reading Clear Channel retains top four airport contract

Over 60% of Twitter users abandon the microblogging site after the first month, according to new data from Nielsen Online.The figures show that while Twitter continues to grow at an incredible rate, with usage up by more than 100% since March, the service fails to attract users in the long-term.Twitter currently has a retention rate… Continue reading Twitter users quit after first month

The second episode in the new eight-part Ashes to Ashes series secured the highest ratings during the all-important peak hour last night, despite the fact it was up against the grand finale of Hell’s Kitchen.BBC One’s fantasy drama pulled in an impressive 6 million peak viewers and a 24.3% average audience share between 9pm and… Continue reading Second Ashes to Ashes beats Hell’s Kitchen final

UTV Media is in pole position to acquire Sport Magazine after ShortList ruled itself out of taking on the title.UTV executives are due to meet with representatives from Sport magazine’s France-based parent group, Sport Media & Strategie, for the second time in a week to try and come to a deal for the title, according… Continue reading UTV Media to acquire Sport magazine

Sky is finally set to launch its green button interactive TV (iTV) ad service in June after more than a year of delays due to technical problems.The satellite broadcaster has signed T-mobile, MacMillan Cancer Support and Warner Brothers as launch advertisers, which will allow Sky+ subscribers to download ads directly to their PVR by pressing… Continue reading Sky launches green button ads

Phorm, the online behavioural targeting company, has launched a website “that hits back at the privacy pirates smear campaign” against its service.The ‘StopPhoulPlay’ site aims to set out Phorm’s defence amid on-going opposition that the advertising targeting system invades users’ ePrivacy and data protection rights.Phorm’s new site claims that “over the last year Phorm has… Continue reading Phorm fights back with new website

Britain’s Got Talent peaked on Saturday night with a high of 12.8 million viewers and an impressive 52.3% average audience share between 8pm and 9pm.Around 12.2 million average viewers tuned in for the third audition show, hosted by Ant and Dec, which saw more acts perform to judges Simon Cowell, Piers Morgan and Amanda Holden… Continue reading Britain’s Got Talent peaks with 12.8m viewers

The BBC and commercial radio representatives are set to announce a new partnership initiative today, in a bid to secure the future of digital radio.The joint venture will see the BBC, RadioCentre and members from Global Radio, Bauer Media and GMG, establish a Radio Council, which will aim to bring the industry together in order… Continue reading BBC and commercial radio announce new digital partnership

Three Northcliffe Media titles in the east Midlands have dropped their final city editions and moved to full overnight printing.The Derby Evening Telegraph is set to become the Derby Telegraph – a single overnight edition – while the Leicester Mercury and the Stoke Sentinel have each dropped from four to three editions a day.The Stoke… Continue reading Three Northcliffe titles cancel final city editions

Global Radio’s chief executive has urged the government to set a date for the radio digital switchover and back the industry in Lord Carter’s Digital Britain report.Speaking at the Radio Reborn conference in London today, Stephen Miron said the industry had been “too slow to embrace change” and called on the Lord Carter to focus… Continue reading Global chief urges ministers to set digital switchover date