Cinema has continued to connect with consumers and leads other channels in terms of advertising ‘talkability’, according to the Cinema Advertising Association’s latest data.The third annual Film Audience Management and Evaluation (FAME) study reveals that visual media is leading the way in creating advertising which gets people talking, and within this cinema comes out on… Continue reading Cinema continues to connect with consumers despite downturn

BBC One’s new Debbie Horsfield drama starring Sarah Lancashire and Neil Pearson pulled in just under 5 million peak viewers last night.All the Small Things premiered with 4.6 million average viewers and a 20% share during the all-important 9pm to 10pm slot, securing BBC One with the highest peak-hour ratings.Meanwhile, the last in the series… Continue reading BBC One’s new peak-hour drama steals the show

Five’s chairman and chief executive Dawn Airey claims that the government “has begun to recognise” the potential value of a merger between Five and Channel 4.Speaking at the Royal Television Society last night, Airey said that she believes the financial benefits of a tie-up between the two broadcasters would go well beyond just solving Channel… Continue reading Airey claims government “recognises” value of C4/Five merger

The Sun has teamed up with Fremantle Media to create a live, interactive gameshow for the The Sun Online in a bid to expand its digital offering.Sun Quiz Live, which will roll-out in the summer, enables users to play against each other in real time, as well as interact with the presenter, crew and their… Continue reading The Sun is set to launch a live TV quiz show

Global Radio is set to sell its 63% stake in the national digital radio multiplex, Digital One, to its fellow shareholder Arqiva.The deal, which is thought to be for a nominal sum, will see Global swap its share of Digital One in exchange for cheaper transmission costs for its digital stations from Arqiva, according to… Continue reading Global to sell Digital One stake

ITV1’s penultimate Law & Order: UK secured the highest ratings during the all-important 9pm to 10pm slot last night with more than 5.6 million peak viewers.The second to last episode of the hit US re-make, which stars Bradley Walsh and Freema Agyeman, attracted over 5.3 million average viewers and a 23% share during the peak-hour,… Continue reading Penultimate Law & Order: UK secures the top TV ratings

CBS Outdoor will continue to manage FirstGroup buses’ advertising space after signing a new deal worth £140 million.The new five-year contract, which will see CBS sell advertising on the UK’s largest bus operator, will start next month when the outdoor ad firm’s existing contract ends.FirstGroup current operates a fleet of nearly 9,000 buses across the… Continue reading CBS awarded new £140m FirstGroup contract

The BBC’s remit and licence fee should be reduced over time to only include programmes and services that the market would not provide, according to a new report.A rightwing thinktank, the Centre for Policy Studies, has published a PSB report by former BSkyB head of public affairs Martin Le Jeune, which suggests freezing the BBC’s… Continue reading Thinktank: “Cut BBC remit and set other channels free”

Trinity Mirror is set to close four of its free weekly regional titles and redeploy staff to other publications in the area.The Black Country Mail Extra, Wolverhampton Adnews, Daventry Post and Ashby Herald will all be axed, however, Trinity has confirmed that it will concentrate on other titles in the Midlands region.Trinity will keep running… Continue reading Trinity is set to close four titles

ITV1 managed to hold the peak audience from 3pm onwards yesterday, with an impressive run of The Boat Race 2009 coverage, a Harry Potter film, all-new Lewis and Piers Morgan’s Life Stories.Craig Doyle hosted this year’s Oxford Vs Cambridge boatrace, which kick-started ITV’s peak-run with more than 3.7 million peak viewers and a 20.2% average… Continue reading ITV1 secures a spectacular peak-run in the weekend ratings war