Online advertising can provide the solution in the current economic climate, according to speakers at the ‘IAB engage for finance’ conference in London this morning.The general opinion at the IAB’s event was that online should be at the core of every marketing campaign as it is still growing and accountable, despite the recent advertising downturn.Speaking… Continue reading IAB engage for finance: “Online provides the solution”

The X Factor kept hold of its weekend top spot with over 12 million peak viewers, despite the publicity surrounding John Sergeant’s exit from Strictly Come Dancing last week.More than 10.6 million average viewers tuned in to see the Take That X Factor special on Saturday between 7.25pm and 8.55pm, securing ITV with a 43%… Continue reading The X Factor retains its weekend crown

The BBC has unveiled its Christmas schedule, which is full of seasonal specials and “entertainment for all the family”.Top of the Pops will be back on BBC One for two one-off specials on Christmas Day and New Year’s Eve, despite Simon Cowell’s attempts to get ITV to buy the rights to the programme (see Cowell… Continue reading BBC unveils Christmas line-up

Sky Mobile TV is set to become available to 3 UK customers as well as people on Vodafone, T-Mobile and Orange networks.The service will be made available off-portal for the first time as Sky is set to host the mobile TV service outside of 3’s own portal.Customers will be able to access it via the… Continue reading Sky Mobile TV increases availability

ITV1 failed to source any network programming from Wales for the second year running, according to a report from the TV producers’ trade body Pact.The report found that no independent production in the drama, factual or light entertainment categories were sourced in Wales for any of the five main terrestrial channels – BBC One, BBC… Continue reading ITV fails to produce network programmes in Wales

Warner Bros has appointed Channel 4’s Polly Cochrane to the newly created role of group marketing director for its UK division.Cochrane will be responsible for marketing across Warner Brothers UK film, home video, TV, digital, games and consumer products, according to reports.She will report directly to Warner Bros UK president and managing director, Josh Berger,… Continue reading Warner Bros appoints former C4 marketing head to new role

ITV1’s I’m a Celebrity…Get Me Out of Here! with Ant & Dec attracted more than 8.6 million peak viewers last night, over three times the amount of its nearest peak time rival.The reality show, which saw Robert Kilroy-Silk endure the terrors of a live bushtucker trial, secured over 8 million average viewers and a 35.4%… Continue reading I’m a Celebrity pulls in over 8m viewers

The BBC Trust has rejected plans to invest £68 million in a web-based local video service across the UK.The Trust said the proposal would not improve services enough to warrant “either the investment of licence fee funds or the negative impact on commercial media”.Sir Michael Lyons, chairman of the BBC Trust, said: “It is clear… Continue reading BBC Trust rejects local online video proposal

ITV1’s coverage of the England v Germany match pulled in more than 8.3 million peak viewers last night.The Live International Football, which saw England win 2 – 1, attracted 7.2 million average viewers with a 31% audience share between 7.30pm and 10.10pm.ITV managed to hold the peak audience all evening, with Emmerdale securing a 32%… Continue reading Football scores over 8m viewers

News Corporation’s Sky News and Times Online have launched a joint video project this week.The venture will see Sky News, who already provides videos for Times Online, share production duties with The Times and The Sunday Times.Some of the videos produced and branded by the two groups will also appear on the Sky News website,… Continue reading Sky and Times Online launch new video partnership