WPP’s profit forecast for 2010 has been cut by around 32% in an analyst’s report, which predicts that marketing companies will take longer to recover from the economic crisis.The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared… Continue reading WPP’s Profit Forecast Slashed By 32%

Ofcom has confirmed that the BBC, ITV and Channel 4 will all be allocated slots on Freeview to provide HD services in time for the 2010 World Cup.The broadcasting regulator today revealed the results of the tender process to launch the first three HD channels, starting with the Granada region from the end of next… Continue reading Ofcom Allocates Freeview HD Slots To BBC, ITV And Channel 4

The IPA today unveiled the new Touchpoints2 Integrated Planning Database, which is set to become available from Telmar, IMS and KMR from the end of this month.All the previous data currencies will still be available on the new system, as well as Fame for cinema, which replaces Caviar.In addition, Touchpoints2 now has a simulated search… Continue reading IPA Launches TouchPoints 2

The latest RAJAR figures, for the third quarter of 2008, show that All BBC radio experienced a year on year increase in weekly reach of 0.3%, while All Commercial radio suffered a year on year dip of 0.2%.However, comparing to the previous quarter, All BBC’s reach declined by 1%, while All Commercial enjoyed a 0.6%… Continue reading Mixed Fortunes For Overall Radio Market

Magic 105.4 remains above all the other London stations in terms of weekly reach and share of listening, despite suffering both year on year and period on period declines, according to RAJAR figures of Q3 2008.Its average weekly reach in London has slipped to below 2 million listeners, after a year on year downturn of… Continue reading Magic Still Has The Most Listeners In London

This analysis is comparing the weekly reach of the breakfast shows of the London stations and not the time slots. Heart 106.2 FM’s and Magic 105.4’s breakfast shows currently run from 6am-9am, while 95.8 Capital Radio’s runs from 6am-10am.Johnny Vaughan’s 95.8 Capital Radio breakfast show remained on top in Q3 2008, with a weekly reach… Continue reading Johnny Vaughan Is Number One In London

James Aitken, chairman and founder of IASH, is set to step down from his position in the New Year.Aitken, who founded the internet advertising trade house in 2005, said he feels he has achieved his goals at IASH and wants to concentrate on his own business interests now.He said: “I have accomplished my objectives of… Continue reading IASH Chairman Set To Step Down

The FT Group’s parent company, Pearson, reported an 11% year on year rise in total revenues for the first nine months of 2008 in a trading update today.The group also enjoyed a 1% increase in advertising revenue over the same period, rising above the general downward trend that the newspaper sector has seen in its… Continue reading FT Group Reports 11% YoY Revenue Rise

ITV1’s new drama Wired pulled in over 5 million peak viewers, with an average 21.3% audience share, last night.The first in the new high-finance drama series, with Jodie Whittaker and Charlie Brooks, secured a decent average audience of 4.8 million viewers between 9pm and 10pm.At the same time, BBC One’s Crimewatch banked 4.1 million average… Continue reading Wired Attracts Over 5 Million Viewers

JCDecaux is not going to buy News Corporation’s outdoor advertising business, News Outdoor Group, due to the current “market conditions”.JCDecaux and News Corp released a joint statement saying they have ended talks of a deal, after a month of discussions.The statement said: “Both companies recognise that economic and capital market conditions have made it increasingly… Continue reading JCDecaux And News Corp End Sale Talks