CBS Outdoor and McCann Erickson have joined forces to create the first ever campaign to directly publish real-time web content onto the underground’s digital screens.The campaign, which has been planned by OMD, is set to run for two week across the capital from today.Jon Lewen, account director at CBS Outdoor’s Alive, said: “McCann Erickson stole… Continue reading CBS And McCann Erickson Create New Real-Time Campaign

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor.The deal, with is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company.Rupert Murdoch has reportedly been looking to… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

A peak of around 1.6 million viewers tuned in to see England beat Croatia 4-1 on Setanta Sports 1 last night.The subscriber-only sports channel attracted an average audience of just under 1.4 million viewers between 8pm and 10pm, an improvement on the figures for Saturday’s England match shown on the channel (see 887,000 Tune In… Continue reading Setanta Sports Pulls In Over 1.5m Viewers For England Victory

Skysports.com received record numbers of visitors to the site as the football transfer window came to an end last week.The site recorded 1.7 million unique users on September 1, up by more than half a million on its previous record from January this year.Skysports.com launched its most widespread football campaign yet last month to coincide… Continue reading Skysports.com Receives Record Number Of Users

Ofcom is investigating complaints that Channel 4’s Sex Education Show was too explicit to be shown before the watershed.The first episode of the programme aired on Tuesday at 8pm and pulled in an average audience of 2.6 million viewers in its hour-long slot.The series, presented by Anna Richardson, is intended to raise awareness and provide… Continue reading Ofcom Looks Into Complaints Over Channel 4’s Sex Education Show

ITV has announced two new sponsorship deals, with Sekonda and Ford, for programmes that include top celebrities such as Rihanna, Michael Buble and Will Young.Sekonda is set to sponsor a music package on ITV1 which includes its new variety show For One Night Only and the one-off show hosted by Fearne Cotton, Everybody Dance Now.The… Continue reading ITV Announces Two New Sponsorship Deals

BSkyB has appointed Andy Brent as the new group brand marketing director, following a six-month search since Matthew Anderson’s departure.Brent will join Sky on October 1 and report directly to the company’s chief executive, Jeremy Darroch.He will be responsible for brand marketing across Sky’s range of home entertainment services, including its ‘See Speak Surf’ and… Continue reading BSkyB Appoints New Brand Marketing Director

Channel 4’s penultimate The Secret Millionaire show, with haulage tycoon Hilary Devey, banked more than four million viewers last night.The popular series has consistently reached high viewing figures and yesterday’s programme, set in Rochdale, was no exception, securing a peak audience of over 4.2 million viewers and a 17.6% audience share.Meanwhile, BBC One’s Mutual Friends,… Continue reading The Secret Millionaire Banks Over 4 Million Viewers

Dennis Publishing is to launch its current affairs magazine, The Week, in Australia at the end of October.The magazine covers opinion and commentary on national affairs and business, as well as sport, food, travel, health, gossip, property and arts.Kevin O’Connor, managing director of the UK edition, said: “The Week has been a huge success, having… Continue reading Dennis Publishing Launches The Week In Australia

Charles Allen has accepted his second non-executive directorship this week, following his appointment at Endemol on Monday.Allen, the non-executive chairman of Global Radio and former ITV chief executive, will join Virgin’s board as a non-executive director.Virgin Media has also appointed John Rigsby, former senior executive of Time Warner, as a non-executive director.Jim Mooney, chairman of… Continue reading Charles Allen Accepts Non-Exec Role At Virgin Media