The Internet Advertising Bureau (IAB) is set to launch the first industry-wide standards for online video advertising, supported by its members including Sky and Bauer.The standards are being launched following concerns that advertisers are not using online video opportunities due to the varying degress of quality and different file types.The IAB hopes the standards will… Continue reading IAB Set To Launch New Standards For Online Video Ads

BSkyB has secured the British TV rights to England’s home Test matches, Twenty20 and one-day internationals until 2013 in a new deal unveiled today.As part of the deal, which is worth £300 million in total, Channel Five has also retained the right to continue broadcasting cricket highlights of England’s home Test matches.Sky has screened England’s… Continue reading Sky Retain Cricket Rights In New £300 Million Deal

Channel 4’s new series of The Secret Millionaire was a big success last night, topping the other channels with 3.8 million peak viewers between 9.45pm and 10pm.The reality programme, which saw entrepreneur James Benamor help three local groups in Manchester’s Moss Side to combat youth crime, picked up an average 14.8% audience share with more… Continue reading The Secret Millionaire Banks 3.8 Million Viewers

New data released by comScore reveals that three out of four searches are conducted on Google sites, making it the most popular search property in the UK.The UK Internet seach activity report shows that in June, Google increased its massive lead to 75.3% of all search queries, followed by eBay with 5.5% and Yahoo! with… Continue reading 75% Of Searches Conducted On Google Sites

Sky is set to rebrand its entertainment channel portfolio – Sky 1, Sky 2 and Sky 3 – with new names, logos and idents ahead of its autumn schedule launch at the end of August.The new branding is an attempt by Sky to link the channels with their key flagship programmes, such as Lost and… Continue reading Sky Rebrands Entertainment Channels

Bauer Media has appointed Carl Lyons, former Capital Radio marketing director, to head up its digital marketing across 80 brands including FHM and Heat.Lyon will report directly to Bauer’s chief marketing office, Andria Vidler – who he previously worked with at Capital Radio.Vidler said: “I am delighted that we have attracted someone of the calibre… Continue reading Bauer Hires Carl Lyons To Head Up Digital Marketing

BBC One’s New Tricks came miles ahead in the ratings war last night with a 35.6% audience share and more than 8.5 million peak viewers.The 9pm crime drama pulled in more than double the number of viewers to BBC Two’s Dragon’s Den or ITV1’s Police, Camera, Action!.The third episode in the series of Dragon’s Den… Continue reading New Tricks Slays Dragons With 8.5 Million Viewers

Mark Cranmer has been appointed chairman of JICIMS – the Joint Industry Committee for Internet Measurement Systems – in a move by the body to establish a single online measurement panel.JICIMS is currently searching for a research company that will become the sole supplier of an online measurement currency, similar to Barb for TV and… Continue reading Cranmer Appointed As Chairman Of JICIMS

Telegraph.co.uk has launched a new free version of its site on 3G and WAP-enabled phones, with updated news, sports and travel articles.The new site is set to include simplified navigation tools to make it easy to access lead stories, with images alongside the text and automatically updated breaking news stories.Telegraph.co.uk was previously available to mobile… Continue reading Telegraph Revamps Mobile Site

The latest ABCe results – to be released next week – are set to reveal that Nuts.co.uk has more than doubled its online audience during the past year, making it the fastest growing men’s lifestyle website in the UK.The ABCe Group Product Report is expected to unveil a figure of 1,398,243 unique users for Nuts.co.uk… Continue reading Nuts.co.uk Is The Fastest Growing Men’s Lifestyle Website