Microsoft has criticised the search advertising deal between Google and Yahoo! to a US congressional committee, which has been set up to look at how the partnership would affect the future of online advertising.Microsoft argued that the deal would allow Google and Yahoo! to control 90% of the North American search ad market, adding that… Continue reading Google And Yahoo! Deal Criticised

Despite the saturation of mobile phones in the UK market, a new survey has disclosed that most people take a dim view of mobile marketing.The research, conducted by G2 Data Dynamics, via its ViewPoint online panel of 30,000 UK consumers, revealed that only 9%t of individuals are more receptive to receiving marketing messages direct to… Continue reading Dim View Taken Of Mobile Marketing

ITV is set to launch a £10 million marketing push for Friends Reunited, so it can compete with other social networking sites such as Facebook and MySpace.The campaign will include a TV ad and online drive, promoting the fact that the site is now free to sign up to, according to reports in the trade… Continue reading ITV Launches Friends Reunited Marketing Drive

Nev Pierce is set to join Empire, the direct rival of his current film magazine, Total Film.Pierce joined Future’s Total Magazine as editor two years ago and is expected to take on the same position at Bauer’s Empire.In 2004, he joined Total Magazine, after contributing as a freelancer for 5 years, and moved his way… Continue reading Pierce Joins Empire Magazine

BBC Two has unveiled its Autumn line-up, with a focus on factual programmes such as its new documentary The Fallen, by filmmaker Morgan Matthews.The Fallen will remember every serviceman and woman who has died in the Iraq and Afghanistan conflicts, with testimonies from families and an archive of events, in a three-hour documentary.Roly Keating, controller… Continue reading BBC Two Unveils Autumn Line Up

ITV advertising revenues are expected to decline by as much as 13% in the last quarter, according to reports in the national press.The broadcaster’s deadline for September advertising bookings passed yesterday, with agencies predicting that low marketing budgets would cause its ad revenue to fall in the autumn.ITV has so far managed to keep on… Continue reading ITV Ad Revenues Expected To Fall

Vigin Radio’s programming and marketing director, David Lloyd, is set to leave the station following its sale in June.The station was sold to a consortium including The Times of India Group for £53 million, and is due to be renamed and re-branded following a £15 million investment (see Virgin Radio Sale Confirmed).Lloyd will be replaced… Continue reading Virgin Radio Programming Boss Quits

ITV1’s Great British Feast, with Marco Pierre White, lost out to BBC One’s new series Cars, Cops and Criminals by an average 7% audience share betweem 9pm and 10pm last night.Marco’s Great British Feast was pick of the day but only managed to pull in three million adult viewers, a 15% audience share.BBC One’s new… Continue reading Marco Loses Out To Cars, Cops And Criminals By 1.7 Million Viewers

Bauer’s music magazine Q has kicked off its recruitment drive by promoting editor Paul Rees to the role of editor-in-chief.Rees, who has been editor for five years, will now be responsible for overseeing the multiplatform growth of the Q brand, “delivering world-class editorial” across Q magazine, radio, internet and events operations.Q has also appointed Ian… Continue reading Q Magazine Promotes Rees

Sky’s online sales house, Sky Digital Media, is set to offer a wider range of ad formats following a deal with Adjustables.Adjustables, a video ad specialist, will build a new range of ad formats for Sky, including traditional banner formats, logos and ticker text, according to a report in the trade press.Paul Wright, director of… Continue reading Sky Set To Offer New Digital Ad Formats