The UK media research industry is well thought of globally but still has a lot to learn from other countries.This was the general view of the panellists at yesterday’s MediaTel Group ‘Future of Media Research’ full-day seminar held in London.Speaking at the morning’s keynote session, Brian Jacobs, founder of Brian Jacobs Associates, said: “In terms… Continue reading UK’s Media Research Industry Needs To Learn From Global Markets

The RSVP consortium, a commercial alliance between GCap Media, Viacom Brand Solutions and IPC ignite! has announced a partnership deal with Orange.In a bid to promote gigs and tours from mobile phone operator Orange, the new partnership will launch a 13 week campaign in mid-May.A fully integrated campaign will run on Xfm, Xfm.co.uk, NME.com and… Continue reading RSVP Announces Major New Six Figure Deal With Orange

Bauer’s Q Radio has named Eddie Piller and Russell Kane as new resident presenters ahead of its launch on 2 June.Piller is due to host a weekly Friday night slot, while Kane is set to head up a weekly Sunday comedy show.Last week the station announced that former XFM and BBC 2 presenter, Samanthi, would… Continue reading Q Radio Announces New Line Up

Microsoft has re-entered talks with Yahoo! about a limited merger just weeks after its takeover bid collapsed as both companies failed to find common ground.Yahoo! turned down Microsoft’s $33-a-share deal, saying it undervalues the company, which they believe is worth $37 a share (see NewsLine).The compromise comes as billionaire investor Carl Icahn – whose fund… Continue reading Microsoft Re-Opens Negotiations With Yahoo!

Kangaroo – the joint internet TV venture between BBC Worldwide, ITV and Channel 4 – is now likely to launch this autumn, months earlier than expected.The project was reported to be in the final stages of development in March (see Kangaroo “In Final Stages” Of Development) and is now being prepared for a beta launch… Continue reading Kangaroo Could Launch This Autumn

Sky has relaunched its PC on-demand download service, Sky Anytime, with a new name, Sky Player.The updated version sees a number of enhancements to the service, including immediate playback of content and added live channels, such as Sky News and Sky Sports.Further improvements include a redesign of the service’s look and feel, updating the site’s… Continue reading Sky Renames Its Catch Up TV Service Sky Player

ITV has appointed Chad Wollen, formerly of AOL Europe and Yahoo!, to the new position of director of marketing strategy.Reporting to David Pemsel, group marketing director, Wollen will front the development of the marketing and brand planning strategy.He has the key responsibility of embedding audience understanding into ITV’s marketing planning and brand activity as well… Continue reading ITV Announces New Director of Marketing Strategy

ITV.com has commissioned Made Up Media, a digital publishing company, to create an online magazine to accompany its football Legends series on ITV4.The Legends e-zine will be emailed to 300,000 itv.com subscribers and will include a 12 page digital England scrapbook, with features such as WAGs to Pitches and a take on the traditional football… Continue reading ITV.com To Launch New Digital Magazine

Bauer Advertising has named Derek Hewitt, formerly of News International, as its new radio trading director.Hewitt has 20 years experience in the industry, most recently working as a client development manager on exclusive deals with Mars and Kimberly Clark.He was influential in growing News International’s portfolio of non-spending clients from £2 million to £14 million… Continue reading Bauer Advertising Hires New Radio Trading Director

The new embedded media player – activated on BBC news and sports websites just a month ago – has seen daily unique users and plays increase by more than 50%.Video and audio clips are now integrated in to the story to put more emphasis on breaking news and live events, while allowing users to access… Continue reading BBC’s Embedded Media Player Sees Audiences Soar