Britain’s Got Talent and I’d Do Anything attracted more than 18 million adult viewers between them on Saturday night.ITV1’s Britain’s Got Talent easily won the ratings war, with a 53% audience share in the second part of the programme’s final, between 9.30 and 10pm.More than 12 million people tuned in to see the 14-year-old ‘Singing… Continue reading Talent Show Finales See Peak Audience Figures

Creative agency brothers and sisters has hired Kevin Brown as digital director, completing the move to a fully integrated agency.Brown was previously digital development director at IPC (see IPC Appoints Digital Development Director) and head of interactive at Virgin Media TV.Working with the creative directors at brothers and sisters, Brown will focus on enhancing the… Continue reading Brothers and Sisters Appoint Ex-IPC Digital Chief

Channel 4 and Honda teamed up to broadcast the first ever totally live advert on British TV last night, attracting a peak audience of 2.2 million adult viewers.The ad, featuring 19 skydivers leaping out of a plane over Madrid and spelling out the word Honda, had a three minutes and 20 second slot in the… Continue reading Live Honda Ad Boosts Channel 4 Ratings

In a joint effort to make changes to the TV industry following the recent phone-in scandals, Channel 4 and Channel Five are producing an Independent Producer Handbook.The broadcasters’ own internal procedures for editorial compliance will be made public for the first time in a bid to promote the best practice for producers.It will be aimed… Continue reading New Handbook To Stamp Out TV Deception

Xfm is set to kick-start a new outdoor marketing campaign in June to promote its ‘All Day Breakfast’ show with Alex Zane.The 24-hour show will broadcast live gigs taking place across London on June 21 from stars such as Paul Weller and Primal Scream.To support the event, a campaign by Superhero – a London-based design… Continue reading Xfm Launches All Day Breakfast Campaign

Britain’s Got Talent topped the TV ratings again last night, beating England v USA on Match of the Day Live.ITV’s third live semi-final of Britain’s Got Talent attracted 8.1 million adult viewers, ahead of BBC One’s Match of Day with only 6.5 million.George Sampson bagged his place in Saturday’s final with his ‘Singing in the… Continue reading Britain Scores Against England

Bauer Advertising and Doritos have teamed up for a new a consumer generated ad promotion.Doritos is investing £2.5 million in the promotion, which uses Bauer’s mobile UGC service Eyevibe, to invite consumers to make and select the next Doritos TV advert.The media campaign marks the first time Doritos has used a mobile WAP platform as… Continue reading Bauer Advertising Announces New Mobile Deal With Doritos

A new report reveals that consumers spend more than £4 billion a year on digital TV but six million households are not satisfied with the overall service.Nearly nine out of 10 homes in the UK now have digital services, a rise of 14% since 2007.However, the first ever digital TV customer satisfaction survey by uSwitch.com,… Continue reading Digital TV Disappoints Customers

A new report reveals a surge in online searches in the UK, following the film premiere of Sex and the City in London this month.Internet searches for ‘sex and the city’ has increased by 223% since the premiere on May 12, according to the report published today by Hitwise – an online competitive intelligence service.The… Continue reading Sex and the City Mania Hits London

Ofcom’s new report shows that rural areas in the UK are now better connected to broadband than urban areas.The report shows that 59% of rural homes now have broadband, compared with only 57% of urban homes. This follows concerns of a ‘digital divide’ between country and built-up areas when the service was first released.Households in… Continue reading Number Of Rural Broadband Households Now Tops Urban