The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.

The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.

AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.

Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.

The campaign also includes OOH, digital and print activity.

Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.

Co-founder of Wonderhood and former Channel 4 CEO will discuss creative decision-making and more next week.

Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.

The AV Reach Maximiser enables users to choose demographic, input budget and select channels to help them better reach their target audience.