Teads survey revealed that 85% are considering selling directly to advertisers and agencies through leveraging their first-party data.

Marketers will be able to measure their YouTube campaigns against other channels.

An ad campaign accompanying the launch will roll out on 15 July.

Omar Oakes, Maria Iu and Jack Benjamin look back on the 2024 festival and discuss their experiences, the award winners and learnings.

Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.

Bolloré spoke to The Media Leader after the announcement of Converged.

The new operating system seeks to place human and machine as “equal partners” and works across all functions of the company.

Meanwhile, no plans to introduce ads to Threads yet, press event at Cannes heard.

Miron will reflect on his 16-year tenure at the helm of one of the UK’s top media companies and lessons in leadership, among topics to be discussed.

Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.