Research also found a continued lack of understanding of key concepts by the public.

The development of a US cross-media measurement solution will now be the responsibility of Aquila.

The work wants to highlight Pinterest users’ journeys of discovery.

This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.

The offering aims to leverage telecoms operators’ vast data to create a more accurate audience currency and a one-stop shop for advertisers.

The 11 participants will take part in sessions at the festival as well as training opportunities.

Rankin Creative announced its rebrand at an event featuring creative figures discussing their craft.

Event at RNCM takes place three weeks ahead of London conference.

The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.