According to The Media Audit, a syndicated survey of both online and traditional media in more than 80 US markets, the web sites of America’s newspapers are building a commanding lead over other local media web sites. Television and radio are lagging in a market which sees newspapers attracting to their web sites, an audience… Continue reading US Newspapers Winning The Battle For Web Audiences

The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading Bellwether Report: IPA Counters Claims Of Advertising Slump

E4, the new youth entertainment digital channel from C4, has secured a carriage deal with Sky Digital ahead of its launch on Thursday. The channel will now be available across all major multichannel platforms. Sky is to broadcast a spoiler on the new channel’s opening night, however, on its own rival entertainment channel, Sky One.… Continue reading E4 Secures Carriage with Sky

The Institute of Practitioners in Advertising’s quarterly survey of marketing expenditure, due out tomorrow, will cast doubt on fears of a recession in the advertising industry. The Bellwether Report, which releases figures for the last quarter of 2000 and predictions of marketing spend for 2001, is expected to forecast lower rates of growth, however. Nick… Continue reading Fears Of Recession Exaggerated, Says IPA

Even though only a quarter of the global Internet population will reside in the United States by 2005, only one-third of American online businesses are targeting global markets, according to Jupiter Research, the worldwide authority on Internet commerce. Jupiter analysts predict that the Asia Pacific region will outpace the US within less than five years… Continue reading Asia Pacific set to outgrow US Online Population by 2005

According to new figures from IDC the development of new technologies in the telecommunications sector is set to continue with ‘minutes of use’ (MOU) in Western Europe set to rise from 91.5 million per year in 1999 to 47 billion in 2004. During the same period, revenue will rise from $11 million to $2.5 billion,… Continue reading European IP Telephony Services Revenue Will Exceed $2.5 Billion By 2004

The first major web venture from the National Magazine Company has been put “on hold” after the dotcom slump put the frighteners on the publishers. A UK version of US site Women.com was said to be in the planning stages in June last year, and although a launch date was not set, Natmag’s deputy managing… Continue reading Natmags Gets Cold Feet, Puts Women’s Website on Ice

Richard Desmond, the new owner of Express Newspapers, has put his stable of soft porn titles up for sale, according to reports. Offloading the 35 magazines, which include Asian Babes and Reader’s Wives, will raise cash of up to £20m to be poured back into the Express titles. The move has been seen as an… Continue reading Desmond’s Porn Titles Go Up For Sale

Trinity Mirror has issued a trading update ahead of the full year results it will release on 15 March. The update, which refers to the 26 weeks to 31 December 2000, reports revenues in line with expectations, which is to say the stronger performance was in the first half of the year, rather than the… Continue reading Trinity Mirror Releases Pre-Results Trading Statement

Carlton Communications and Sainsbury’s have launched their joint venture food and drinks portal. The site, www.taste.co.uk, draws together content from Sainsbury’s tasteforlife.co.uk and Carlton’s simplyfood.co.uk. The two companies announced plans to create the UK’s first TV and internet food and drinks channel in November last year. Carlton’s digital channel, Carlton Food, is to be relaunched… Continue reading Carlton Unveils Taste Network