In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure

Companies taking part in the Institute of Practitioners in Advertising (IPA)’s Bellwether report have revealed that their total marketing budgets for the current financial year had, on average, been revised down during the third quarter. This is the first time a downward revision has been recorded since data was first collected at the start of… Continue reading Bellwether Report: Marketing Budgets Down During Q3, Says IPA

According to IDC Research, home offices in America are relying more and more heavily on the Internet as an aid to business. Their report “Home Offices on the Internet: Forecast and Analysis, 1999-2004” concludes that by 2004 there will be an estimated 92% connected. There are many factors driving this increase: the availability of internet-ready… Continue reading Internet Use In the Home Office Set to Rise

Globally, there will be 35 billion emails sent every day by 2005, according to research by International Data Corporation (IDC). By the end of 2000 the volume of mails is already expected to have reached 10 billion per day. Alongside this growth, IDC claims that web browsers will become more popular than standalone email applications… Continue reading 35bn Emails A Day By 2005, Says IDC

Worldwide revenues for fixed wireless services will be worth over $41 billion in by the end of 2005, according to a new report by ARC Group. The UK based European industry researcher suggests that more than a quarter of businesses will be connected via fixed wireless technologies by 2005, reaching over 27 million businesses and… Continue reading Arc Group Forecast That Global Fixed Wireless Business Space Will Top $41 Billion By 2005

Online investment is growing fast in the UK, according to new research from Allegra Strategies, which predicts there will by 2.4 million active online trading accounts by 2004. In the last year growth has been around 800%, with more than 300,000 accounts running by the end of this year. Experienced investors were the first to… Continue reading Online Trading Popularity Grows In UK

In the latest national newspaper circulations audit from the ABC, the two papers to show the highest year on year percentage growth were both business titles – the Financial Times and the Sunday Business – with circulations up 18.7% and 14.7% respectively. The Sunday Business, admittedly, has a relatively small base circulation from which to… Continue reading Insight Analysis: Doing The Business – How Financial Titles Are Challenging The Circulation Slide

The Advertising Association have upgraded their predictions for Commercial Radio in the October 2000 edition of their Quarterly Forecasts. Growth in 2000 is now predicted at 16.8%, well ahead of 10.7% actual growth in 1999. This equates to an estimated 5.9% share of total Display advertising for Commercial Radio, compared to the 5.5% share achieved… Continue reading Advertising Association UK Quarterly Forecasts

Sector PerformancesThe Advertising Association Quarterly Forecast predicts performances by major product sector for the next two years. The product sector groupings used are Retail, Industrial, Financial, Government, Services, Durables and Consumables Retail (including traditional retail, mail order and online retail) continues to benefit from the dot coms; mail order continues to lose ground to e-commerce… Continue reading Advertising Association UK Quarterly Forecasts By Sector

The long-term forecast to 2012 draws on analyses of past cycles in the economy to predict broader trends in the ad industry. Its stated objective is “to meet the need for long-term strategic planning as opposed to short-term tactical planning”. The forecasts plan for two eventualities with a high and low set of forecasts. In… Continue reading Advertising Association Long Term Forecast