The older woman recently became one of the latest targets for consumer magazine publishers, with a flurry of launches into this relatively unbroken sector. Over in radioland it seems that the older audience has also been pinpointed as fertile ground for new services. Much has been written about the untapped potential for advertisers in the… Continue reading Insight Analysis: Radio Stations Look To Older Listeners To Expand Reach

Shares in Granada Media tumbled today after a “significant” downgrade by Merrill Lynch wiped 21% from its 2001 profit forecast. Prices slipped almost 9% as the bank highlighted ITV advertising softness, “conservative accounting” for the United TV assets and additional digital new media costs as contributing factors in its decision. Carlton Communications prices fell by… Continue reading Granada And Carlton Stock Tumbles After Downgrade

Silver surfers are tipped to be the next growth audience on the internet, according to the latest research from Forrester. By 2005, 3.2m retired people will be online in the UK and will present a huge opportunity to advertisers and online businesses. Increased leisure time and a love of communication are helping to push retired… Continue reading Silver Surfers’ Speed Catches Advertisers Unaware

Fears that personal video recorders could bring an end to television advertising as we know it could soon be abated. The companies that are revolutionising the way people watch television, letting them pre-record programmes and fast-forward past commercials at the push of a button, are still giving marketers a chance to catch viewers’ attention. TiVo… Continue reading Insight Analysis: Personal Video Recorders To Offer Tool For Advertisers

Broadband cable internet access is expected to accelerate its growth following under-performance so far. In the US broadband is predicted to grow by six times to 32 million users by 2003, according to eMarketer. Full growth has been stalled so far in US after internet service providers (ISPs) struggled provide broadband services and the costs… Continue reading Broadband Net Access Set For Growth In US

Despite the almost daily announcements from all over the world about the creation of emarketplaces, IDC believes projections calling for thousands of emarketplaces by 2004 are overzealous. IDC is much more conservative, forecasting only several hundred emarketplaces in 2004. “eMarketplaces are just one segment of the business-to-business ecommerce landscape,” said Dr. Leo Lipis, senior analyst… Continue reading eMarketplace Growth Forecasts ‘Overzealous’, Says IDC

Global ecommerce will be worth $6.8 trillion by 2004, according to a new report from Forrester Research. The industry is already worth $57 billion today. The growth in online business will cause traditional manufacturing supply chains to disappear, replaced with networks of companies conducting business in real time via the internet, says Forrester. Current inefficiencies… Continue reading Ecommerce Threatens Traditional Manufacturing Chains

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The UK has been picked out as an internet market to watch by researchers ACNeilsen/Netratings, following the release of a new global internet trends report. “The US and Japan are widely recognised as having the largest internet populations in the world,” said David Day, director of analytics at ACNielsen eRatings.com. “With [this survey] we see… Continue reading UK Internet Market Tipped For Growth By Global Survey

Recent research by Datamonitor claims that internet games on mobile phones are set to be a huge success in Europe and the US and estimate that 200 million people will be playing these games by 2005. The most popular games will be the old classics: card games, quizzes and bingo but mobile game players will… Continue reading Wireless Gaming Worth $6bn By 2005