Enhanced targeting and CRM opportunities will elevate online spend at the expense of direct mail, outdoor and radio advertising As online advertising revenues soar from £50 million at the end of 1999 to £625 million by 2004, direct mail will be the most heavily impacted traditional marketing tactic. Companies that currently advertise online will increasingly… Continue reading UK Online Ad Spend Will Grow To £625M By 2004, Fletcher Research Reports

The online travel industry is expected to be worth $25.2 billion by 2003, with growth rates outstripping other e-retail industries. By the end of this year the sector will be valued at $12.4 billion, according to research by eMarketer. Despite the fast growth and suitability of the internet for searching for a buying travel tickets,… Continue reading Online Travel Worth $25bn By 2003

Growth in the application service provider (ASP) sector is set to be worth $3.6 billion in the US by the end of 2000, up from just $1 billion a year earlier. The sector will then growth to a value of $25.3 billion by 2004, according to Dataquest. The European and Asian ASP marketsÂÂ’ growth-rates faster… Continue reading European ASP Market Catches US

Worldwide ecommerce revenues are expected to growth from $185 billion in 2000 to $336 billion next year, $684.3 billion in 2002 and $1.26 trillion in 2003, according to new forecasts from eMarketer. The report also predicts that online business marketplaces will become more popular and grow in complexity, with small business being the primary users.… Continue reading Ecommerce Revenue To Reach $1.26 Trillion By 2003

UK companies planned to spend more in the second quarter of this year than they did in the same period of last year, but business optimism for the coming year may well be down. These are the findings of the first Bellwether report from the Institute of Practitioners in Advertising (IPA). The largest increase was… Continue reading Bellwether Report: UK Marketing Budgets Up, Says New IPA Survey

Internet access in the home has increased substantially since 1999 in all countries except the US, according to new research from PricewaterhouseCoopers. However, even with these increases, more American consumers (44%) continue to access the internet than their Australian (38%) or European counterparts (31% in UK, 31% in Germany and 16% in France). Internet access… Continue reading US Online Time Falls

Half of Europe’s spending power is now in the hands of people with access to the internet and of the 34% of Europeans who have used the internet 19 million buy online. New statistics released in the Datamonitor IMPACT survey have outlined huge possibilities for e-commerce in the future which may yet prove that the… Continue reading Europe Is Catching Up In The Online Revolution

These forecasts see Commercial Radio growing at twice the rate of other media in 2000, at 12%. The effect of these growth rates would give Commercial Radio a 6.2% share for 2000. Of the other media, Television at 6% is predicted to fare better than the average 5%, while the Press and Cinema would lose… Continue reading CIA MediaLab/Admap Forecasts

Twenty new transmitters are to be added to Digital One’s 29-strong digital radio network. When commissioned, these will bring the percentage of the population able to recieve national digital radio to nearly 80% or around 40 million individuals. Commissioning of the transmitters, which are being built by NTL, is scheduled to take place between now… Continue reading Digital One Set For 80% UK Coverage By July 2001

Can ITV Sustain Revenues With Rising Prices? Advertising revenue figures for 1999 released by CIA Medialab show that year on year TV advertising revenue has grown by 5%, to nearly £3.6bn. Sky enjoyed the largest percentage increases, with Sky News rising from £20m of ad revenue in 1998 to nearly £29m last year, an increase… Continue reading Can ITV Sustain Revenues With Rising Prices?