Route Research’s new OOH currency points the way for all other media to follow.

Sainsbury’s pips Asda, Boots and Aldi to be top of the Christmas tree according to TVision’s UK-based Attention Panel.

Data from Lumen and TVision’s attention panel reveal how much people’s eyeballs have been as glued to World Cup ads as they have been to World Cup matches.

For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.

Our understanding of attention can be transformed and improved when describing the concept in other languages. 

Lumen Research’s Mike Follett explains attention is not trying to “sucker” anyone and advocates for a growth mindset.

We have become used to talking about an ‘attention economy’, but perhaps we should think more of the ecology of attention.

Attention science tells us that attention is for selection for action: it’s about keeping us alive, writes Mike Follett.

When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’

Most ads get glanced at rather than pored over. So why doesn’t the creative or media-buying reflect how people actually interact with media?