Russ Budden gives a profile of Big Budget Holders. “An appreciation of what motivates them is key to fully engaging with this affluent bunch – once convinced to part with their wonga, the sky’s the limit for this wealthy, spendthrift group!”

In our latest research focus article, TGI’s Russ Budden looks at how mobile & the internet will influence the BRICs market; and why marketers cannot afford to ignore them.