Matt Brittin, Google UK managing director, gave delegates some tips on how to make their businesses “bionic” at yesterday’s IAB Engage 09 conference.
ARCHIVE ▸ Sam Howroyd
Yesterday’s IAB Engage 09 conference saw Jeff Levick, AOL President, global advertising and strategy, claim that online’s future lies in brand advertising.
Following the introductory remarks from chief executive Guy Phillipson, yesterday’s IAB Engage 09 kicked-off with “wizard of the web” and author of We Think, Charlie Leadbeater.
Sky Mobile TV launches on the iPhone today allowing users to stream live TV – with channels including all the Sky Sports channels, Sky Sports News, Sky News, ESPN and At The Races – via WiFi.
Google has acquired the world’s largest mobile advertising platform, AdMob, for $750 million (£450 million).
New research from The Nielsen Company has found that browsing the web was the fastest growing activity on UK mobile phones between the second and third quarters of 2009.
Electronic Arts has acquired Playfish, a firm specialising in social networking games, for a figure which could rise to $400 million.
The government has today launched a consultation on product placement in UK television programmes.
A new report from Futuresource Consulting reveals that the rise of connected devices and internet radio are laying the foundations for multi-room networked audio.
The Scottish ITV licensee STVis predicting a 2% rise in national television ad revenues in the fourth quarter.