The National Readership Survey has appointed a new head of client services and a new account manager.

The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the ninth quarter running in Q4 but with the rate of budget trimming the slowest since Q1 2008.

Magna has released its latest On-Demand Quarterly report, forecasting that US digital video recorder (DVR) subscriber households will hit 53 million (44% of US TV households) by the end of 2015.

A new survey has found that three-quarters of US online adults (77%) would not be willing to pay to read a newspaper online.

More than one billion people worldwide will own a smartphone by 2013, according to a new report from Futuresource Consulting.

The Guardian’s iPhone app has hit almost 70,000 downloads in its first month.

New figures from the Publishers Information Bureau reveal that US magazine advertising revenues were down 18.1% in 2009, totalling $19.5 billion.

TV advertising is predicted to outperform other traditional media this year, according to analysts at Screen Digest.

The US television industry is expected to see a 22.4% decline in advertising revenues for 2009, leaving it with a total of $15.6 billion, according to a report from BIA/Kelsey.

A new study shows strong promise for the mobile phone market in 2010, with 53% of Americans planning to buy a mobile phone in the next six months, up from just 24% a year ago.