Internet advertising expenditure in the UK reached £490.8 million in the first half of 2005 and is predicted to exceed the £1 billion mark by the end of this year, according to new figures from the UK Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).According to the study, online revenues increased by 62.3% for the first… Continue reading UK Online Adspend To Pass £1 Billion
ARCHIVE ▸ Sarah Pearce
Daily Newspaper MarketThe latest ABC results for the daily newspaper market in September showed the Guardian’s new Berliner format enjoying an increase of 7.4% in its circulation year on year, with the quality daily market overall enjoying a healthy performance during the month.The mid and popular market, however, was not so optimistic, with declines in… Continue reading ABC National Newspaper Round-Up – September 2005
Robert Lerwill, chief executive officer of Aegis, has spoken out about recent industry speculation over a possible take-over bid for the media and communications company, saying there is a “certain logic” to a partnership in media with Havas.Over recent weeks French entrepreneur and Havas chief executive, Vincent Bollore, has been increasing his stake in Aegis,… Continue reading Lerwill Sees Logic To Havas/Aegis Partnership
Digital radio broadcaster and programme producer, UBC Media, has announced that revenues for the group have continued to grow in line with expectations, with advertising revenues for its radio division up by 20% year on year for the first six months of 2005.The strong performance seen in UBC’s radio sector reflects the industry’s transition to… Continue reading UBC Sees Radio Revenues Increase By 20%
Virgin Radio has announced plans to become the first commercial radio station in Britain to offer on-demand news bulletins, giving listeners online access to the station’s latest broadcast updates.The service is being launched in reponse to listener demand for additional news, with the station’s online listening figures rising by 20% after the London bombings in… Continue reading Virgin Launches On-Demand News Service
Speaking at the MediaTelINSIGHT TV Technology seminar, held in conjunction with the MediaGuardian, Rahul Chakkara, Head of BBCi, outlined some of the Corporation’s new devices leading the way in interactive television.Chakkara started by discussing three main trends identified by the BBC in consumer television viewing in relation to personal video recorder (PVR) usage.The first pattern… Continue reading BBC Leads TV Technology Market
Interactive television and the implications for advertisers were discussed yesterday at the MediaTelINSIGHT TV Technology seminar, in conjunction with the MediaGuardian, with the panellists all asserting the importance of the new medium for capturing potential audiences.The panellists agreed that interactive advertising was becoming an increasingly important part of the media mix, with its engaging properties… Continue reading Interactive TV Captures TV Viewers
Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world.The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner at… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake
The MediaTel INSIGHT TV Technology Seminar, held yesterday in association with MediaGuardian, identified six main areas in terms of new emerging television technologies.Personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV), internet protocol TV (IPTV) and mobile TV were all shown to be increasing in importance in the digital… Continue reading Emerging Technologies In The TV Marketplace
French entrepreneur Vincent Bollore has again increased his stake in media communications business, Aegis, raising his share in the company to 11.4% over the weekend to make him the firm’s largest stakeholder.The move adds fuel to industry speculation that Bollore is planning a take-over bid for Aegis, after he began increasing his share in August… Continue reading Bollore Increases Aegis Stake To 11.4%