Innovative advertisers can take advantage of the impending growth in personal video recorder (PVR) take-up, with new research from media agency Starcom showing that fast forward technology allows adverts to be seen in an uncluttered environment, resulting in a greater ‘share of mind,’ making them more likely to be recalled.Previous industry opinion was that PVRs… Continue reading Strong Creative Helps Negate PVR Ad Avoidance

Newspaper publishing group, Trinity Mirror, has increased its group revenue by 1.2% during the first six months of 2005, despite contending with a difficult advertising market, reflecting the slowdown of the UK economy since the beginning of the year.In its interim results published today, the Group revealed operating profit to be up 7.9% year on… Continue reading Trinity Sees Revenues Rise Despite Difficult Ad Market

Global legal music downloads have tripled in 2005 as file sharers take heed of changes in downloading laws, with figures from industry body, IFPI, showing that the number of tracks obtained legally from the internet reached 180 million in the first half of this year.According to the IFPI, legal downloads in the first six months… Continue reading Legal Music Downloads Triple In First Half Of 2005

Outdoor advertising group, JC Decaux, has reported a 5.5% year on year increase in revenue for the first half of 2005, reaching €833.7 million worldwide.In the group’s results posted today, JC Decaux revealed revenues to have increased by 5% in the first quarter to €454 million, compared to the same period last year. This growth… Continue reading JC Decaux Sees 5.5% Increase In Revenues For First Half 2005

Emap Esprit, publishers of the UK’s leading parenting titles Mother & Baby and Pregnancy & birth has teamed up with QuickWise Brand Research to create a continuous research programme, offering fresh and actionable insights into the UK’s rapidly changing parenting market.The key focus of the research, named ‘iMum’ and standing for Insight for Marketing through… Continue reading Emap Launches Planning And Buying Tool For Parenting Market

ITV has announced that it is bringing boxing back to the network as a key part of its sporting portfolio, with a two year deal seeing Europe’s leading boxing promoter, Frank Warren, return to the channel for the first time in a decade.The deal will see ITV1 screen up to eight Big Fight Live shows… Continue reading ITV1 To Bring Back Primetime Boxing

Beer manufacturer Carlsberg will be running their first ever magazine promotion through the August issues of Emap’s men’s magazine portfolio, with a five month campaign positioning Carlsberg Export Extra Cold as a stylish premium Danish export.The deal, brokered by ZenithOptimedia, will run across titles including Arena, FHM, Q, Empire and Mojo, with the creative for… Continue reading Carlsberg Chooses Emap For First Magazine Ads

Simon Amstell will be hosting a Saturday afternoon show on Xfm, presenting the 1-3pm slot from tomorrow for six weeks until mid September.Amstell is the latest celebrity filling in for comedy duo, Adam and Joe, and is taking over from Ricky Gervais and Stephen Merchant who made a welcome return to Xfm’s Saturday schedule in… Continue reading Amstell Fills Xfm Saturday Slot

Daily MarketBritain’s daily newspaper market continued the downward trend seen in previous months with the sector as a whole losing 3.97% of sales year on year.The Guardian saw the biggest circulation loss, dipping by 7.0% year on year, making it the largest loser in the quality titles division.The Daily Telegraph, retained its position as the… Continue reading Downward Trend Continues In National Newspapers

The latest addition to the ITV family of channels, ITV4 will launch on the first of November this year, offering viewers a mix of new US drama, top end British drama, comedy, movies, sport, Sci-Fi and factual programming.The new channel will complement the programming on sister channels ITV1, 2 and 3, appealing to a more… Continue reading ITV4 To Launch In November