Commercial radio network, Galaxy, has signed a new deal with T-Mobile to sponsor its live summer broadcasts from Ibiza, with the cross platform promotion including interactive elements to mark the launch of T-Mobile’s new pay as you go price plan.T-Mobile will be featured in eight weekend shows, as well as a four day weekend of… Continue reading T-Mobile To Sponsor Galaxy’s Ibiza Broadcasts
ARCHIVE ▸ Sarah Pearce
Personal video recorder (PVR) penetration is continuing to gather pace in the UK’s digital TV market, with new research revealing that almost one in ten people in digital homes own a PVR.According to Ipsos’ Digital Audience Research Tracker (DART) out of the 29 million people who have digital television, 9% claim to own PVRs. This… Continue reading UK PVR Uptake Continues To Gather Pace
Speaking at the Edinburgh Radio Festival, Sally de la Bedoyere, managing director of RAJAR identified the technical realties of the transition to electronic audience measurement.She explained to delegates that, due to the “explosion of choice” and “break-out of listening,” the new RAJAR measurement contract would have to deal with a multitude of new forms of… Continue reading RAJAR To Award Audiometer Contract By Year End
Speaking at the Edinburgh Radio Festival, Dee Ford, managing director of media giant, Emap Performance, emphasised the importance of building relationships with radio listeners.Unveiling research conducted by Emap, the radio boss explained that audiences wanted personalities and locality from their radio stations, both of which involves more in-depth identification with audiences and a “constant building… Continue reading Emap Takes A Closer Look At Audience Relationships
The recent decline of young audiences is causing concern for the radio industry, with the important 16-24 year old age group dropping by 5% across all radio over the last two years.Speaking at the Edinburgh Radio Festival Gail Gallie, head of youth marketing at the BBC and John Robson, partner at research company Sparkler, unveiled… Continue reading BBC Urges Focus On Young Radio Audiences
The importance of radio as a means of communication was raised yesterday by musician and organiser of Live 8, Midge Ure, with the rock and roll legend urging broadcasters to use their platforms to spread the message surrounding Africa and the G8 summit, held in Gleneagles this week.Amidst a week of charity marches and protests,… Continue reading Live8 Organiser Praises Power Of Radio
The Radio Independents Group (RIG) will own all copyrights to the programmes they produce, according to new terms of trade unveiled yesterday at the Edinburgh Radio Festival.After 6 months of negotiations, the RIG and BBC have agreed that Independents will control all distribution rights to their output, while the BBC will take a licence to… Continue reading New Deal Gives Independent Producers Rights To BBC Content
The increasing penetration of digital radio is making the industry a ‘complicated business’, with new research from the BBC identifying the difference in levels of knowledge and awareness in the digital market.Speaking at the Edinburgh Radio Festival, Simon Nelson, controller for BBC radio and music interactive, and Jo Hamilton, the Corporation’s head of audience research,… Continue reading BBC Pledges Drive To Demystify Digital Radio
Ralph Bernard, executive chairman of newly merged GCap Media, gave a stirring speech at the Edinburgh Radio Festival this morning, outlining his determination to give the BBC “real competition” in the radio industry.“I want to challenge the BBC,” Bernard said, “It’s had its own way for over 80 years, it needs full play competition.”Speaking about… Continue reading GCap Chief Calls For Challenge To The BBC
Speaking at the Edinburgh Radio Festival, Ofcom chief executive, Stephen Carter, outlined the media regulator’s plans to propel radio into the digital age, embracing new technologies and ways in which the medium can increase in popularity and reach new audiences.Carter announced plans to make three new blocks of spectrum available for new local multiplexes, enabling… Continue reading Ofcom Chief Outlines Plans For Future Of Digital Radio