This week sees the start of Friday Night Lights on ITV4, the latest in a somewhat dwindling line of US television imports.Just as it’s getting harder for UK heavyweight channels BBC One and ITV1 to come up with fresh, new, audience-grabbing programmes, it’s even tougher in the harsh world of US network TV.For the current… Continue reading US Imports – The Hits & Misses

ITV1 won the battle for peaktime Saturday night viewing, with Dancing On Ice proving to be the biggest ratings winner of the night.Saturday’s programme, which saw former Gladiators and TV-AM weathergirl Ulrika Jonsson voted off, attracted an average adult audience of 7.9 million.This was comfortably ahead of BBC1’s offerings of When Will I Be Famous… Continue reading ITV Has Ice Time With Saturday Viewing

Last night saw the return of high concept drama 24 to Sky One’s schedules, with CTU agent Jack Bauer returning from China to help save the US once again from terrorist threats.The season’s opening double bill attracted an average adult audience of 624,000 and 557,000 for the first and second episode respectively.This was comfortably ahead… Continue reading Jack’s Back To Defeat Cowell

It’s a widely accepted view that ITV has had a tough summer in 2006, but with the nights getting shorter comes the channel’s fight back.With Channel 4’s ratings juggernaut Big Brother firmly out of the way, ITV has started to wheel out its audience bankers. Old favourites such as X-Factor and Ant & Dec’s Saturday… Continue reading Saturday Night Viewing: BBC One Vs ITV1

Bad Girls, which according to press speculation may be axed by ITV, showed that it has some signs of life by comfortably winning its slot.The prison drama show attracted a peak of 4.6 million adult viewers (a 24.8% audience share) yesterday evening, with an average audience of 4.3 million adults (a 22.7% audience share) for… Continue reading Bad Girls Are Good For ITV

ITV enjoyed ratings success last night, bringing relief to its sagging schedules as almost 10 million football fans tuned in to its flagship ITV1 to watch Liverpool’s victory over Chelsea in the second leg semi-final of the UEFA Champions League.The match ended 1-0 to Liverpool, thanks to a Luis Garcia goal, drawing the largest audience… Continue reading ITV Clinches Champions League Ratings Victory

It seems that television viewers have never had so much choice. It also seems that they are being faced with longer and more cluttered TV junctions. So what steps should we take to address this for the benefit of viewers and advertisers? Can we keep viewers switched on to our ads or will they increasingly… Continue reading MRG Evening Meeting – Switch On Or Switch Off?