IAB case study looking at the affect of a recent O2 customer promotional offer

Ross Williams, associate directer at Ipsos MediaCT, introduced the mobile panel at Media Playground seminar on 9th June 2011 with this presentation.

Channel 5 enjoyed the best results once again in June, with revenues up 26% on last year.

Channel 5 had a particularly good post-Christmas month in January, with revenues up 18.4% on this time last year.

The growth of viewing via mobile phones and online within UK has continued to grow, according to a new survey released by BARB.

The second episode of ITV1’s Marchlands attracted an average audience of 5.2 million viewers.

Total television revenues were up across the board in November, with no exceptions.

The start of ITV1’s week long celebration of 50th anniversary of Coronation Street got off to a flyer with an average audience of 12.4 million for 8.30pm edition (peaking at 12.8 million).

Last night’s X Factor results show on ITV1, pulled in an impressive average audience of over 14 million. The programme, which featured the first live performance on British television of the cast of hit US show Glee, peaked its viewing at 15.7 million during the last fifteen minutes of broadcast.

ITV1’s soap opera dominated line up easily won last night’s peak time ratings battle with BBC1, despite Eastenders pulling in the most viewers.