The X-Factor continued to dominate the weekend viewing, with strong audiences of over 11 million for both Saturday and Sunday’s shows.

BBC One’s New Tricks proved to the most popular Thursday night entertainment, with a high of more than 7.2 million viewers.

O2 wanted to increase the uptake of its free SIM card offer amongst mobile phone users.

MTV wanted to drive traffic to its Engine Room wap site, to encourage them to enter the HP Notebook Design Contest.

Capital FM wanted to continue listener growth for their station and increase their ranking in music and overall categories within the UK App Store.

According to press reports Ralph Bernard, founder of Classic FM and former chief executive at GCap Media, is returning to the radio industry.

There appears to be no immediate let-up in the difficult times for commercial stations, with September figures showing revenue intake falling across the board for the ninth month in succession.

Television revenue continues to fall, with all channels recording year on year percentage declines.

BBC1’s revamped consumer advice programme Watchdog pulled in a healthy audience of 4.6 million viewers last night. The show, featuring the return of previous host Anne Robinson, had a peak audience of 4.8 million, during the last fifteen minutes of broadcast.

The penultimate episode of BBC One’s police drama New Tricks won the 9pm ratings battle last night, beating its nearest challenger with over twice as many viewers.