Almost 5.2 million adults on average tuned in to witness Channel 4’s happy ending, as Bollywood beauty Shilpa Shetty was crowned the winner of Celebrity Big Brother 2007, with a total of 63% of the public vote.A peak of 6.5 million adults tuned in towards the end of the programme, whilst the on-screen return of… Continue reading Big Bro Finale Crashes Out To Top Gear

Satellite broadcaster BSkyB is predicted to announce this week that it has a total of 8.5 million subscribers in the UK, up by around 200,000 for its Q2 results.The broadcaster releases its results on Wednesday and it is expected that a new total will indicate the company is well on the way to its 2010… Continue reading BSkyB On Target To Hit 8.5 Million Subs By 2010

The impact of online video advertising varies widely, depending on whether the ad quickly reinforces the brand and differentiates from its competitors, according to the latest research analysis by Dynamic Logic.Based on results from 108 different video campaigns, the survey measured changes in consumer attitudes for several different brands and products, including entertainment, FMCG and… Continue reading Research Reveals Key To Effective Online Video Ads

The advertising industry must come to a quick decision over how to regulate new media, or face an unwanted system being imposed by an outside body, according to the director general of the Advertising Standards Authority, Christopher Graham.“Unless the advertising industry focuses on this challenge now, there are lots of people out there who will… Continue reading Ad Industry Under Pressure For New Media Regulation

The commercial radio industry in the UK is currently testing visual accompaniments to DAB radio over a new miniature device. The iRiver B20, a sleek set around the size of the palm of the hand, will be able to display high-resolution pictures and advertisements in a “slideshow” and is set to launch in the coming… Continue reading Radio Industry Trials Exciting New Device

BBC One’s new week long drama, Five Days, was watched by almost two million more adult viewers than Channel 4’s Celebrity Big Brother last night, taking a 25.5% audience share in the 9pm to 10pm timeslot.5.8 million adults tuned in to the 24-style action, compared to 6.4 million for the programme’s debut on Tuesday night,… Continue reading Week Long Drama Boosts BBC One

There is a clear case for a new provider of public service broadcast content in the UK, which would have its centre of gravity firmly in new media and with a remit designed for new forms of content provision, according to the chief executive of Ofcom.Speaking at last week’s Oxford Media Convention, Ed Richards announced… Continue reading Ofcom Set To Pave The Way For New Media Entity

The Channel 4 board of executives will meet today to discuss the Celebrity Big Brother furore and the broadcaster’s handling of the controversial events in the house.As the escalating race row between reality TV figure Jade Goody and Bollywood star Shilpa Shetty pushed this series’ viewing figures up – peaking at around 8.2 million adults… Continue reading Big Brother Controversy Could Force C4 To Rethink Remit

Celebrity Big Brother‘s ongoing controversy once again bolstered the programme’s viewing figures, with more than five million adults tuning in for the latest update in the race row.As more players enter the debate, an eviction looms and the show’s sponsors, Carphone Warehouse, pulls the plug (see Carphone Warehouse Suspends Celeb Big Bro Sponsorship), Channel 4… Continue reading Viewers Flock To Race Row Big Bro

A new Public Service Publisher could be on the agenda for the UK media landscape in the future, according to the secretary of state for culture, media and sport, Tessa Jowell.Speaking at the Oxford Media Convention, Jowell said that there could potentially be around £800 million available at the end of the licence fee period,… Continue reading UK Media Landscape Set To Change In Five Years