TV ratings body BARB is set to test a prototype device for measuring interactive TV viewing.The device, developed by BBC Research and Development, is a form of visual barcoding that tracks viewer interaction with iTV applications through a unique tag inserted on each page.However the news means that BARB is still a long way off… Continue reading BARB To Trial iTV Barcoding

Daily Newspaper MarketThe daily newspaper market continued to look down in the mouth in the six months to February, with a total downturn of 6.38% in readership indicating a continued struggle for the sector.Not all papers suffered decline, however, with compact qualities the Independent and The Times scoring respectable increases of 24.5% and 19% respectively.The… Continue reading NRS National Newspaper Round-Up: March 2006