Advertising impact at Capital Radio has dramatically increased with the introduction of shorter advertisement breaks.The scheme, which was launched along with the station’s radical rebranding at the beginning of the year, saw the numbers of adverts in breaks reduced from five to two ads.Ipsos ASI research has shown that in practice an advert is 38%… Continue reading Capital Ad Breaks Boost Cut-Through

Daily Newspaper MarketThe daily newspaper market continued to look down in the mouth in the six months to February, with a total downturn of 6.38% in readership indicating a continued struggle for the sector.Not all papers suffered decline, however, with compact qualities the Independent and The Times scoring respectable increases of 24.5% and 19% respectively.The… Continue reading NRS National Newspaper Round-Up: March 2006