The first five advertising partners to launch campaigns on Viacom Outdoor’s high definition London Underground ad network have been announced, with big names Virgin Atlantic, Magners, Pioneer, 20th Century Fox Home Entertainment and GuestInvest being the first to sign up.In addition to the Digital Escalator Panel (D-EP) sites at Tottenham Court Road station in London,… Continue reading Big Names Sign Up To Major Digital Outdoor Network

ITV1’s I’m A Celebrity… Get Me Out Of Here managed to gain its highest audience figures of the series with its finale on Friday night, with an average of 8.5 million adults tuning in, giving the channel a 40% audience share at the time.The programme began with an audience of around eight million on average,… Continue reading Jungle Fever Dies Down With 8.5 Million

BSkyB is a long-term investor in ITV that is keen to see the business grow, according to chief executive James Murdoch.Speaking on BBC Radio 5Live last night, Murdoch told Jeff Randall that the company’s decision to buy an almost 20% stake in ITV (see Branson Bites Back At Sky’s Swoop On ITV) was not designed… Continue reading BSkyB Chief Exec Defends Company’s Swoop On ITV Shares

The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia.Internet adspend will grow more than 28% in 2007, while the… Continue reading Online Fuels Global Adspend Growth

Broadband users are watching around 33% less conventional television, according to communications watchdog Ofcom’s International Communications Market Report.Among 18-24-year-old broadband users, the UK is second only to China in its online video usage, with 77% of UK users in this age range watching music videos online, and 60% watching TV programmes via their broadband connection.The… Continue reading Broadband Sees Traditional TV Viewing Decrease

Interactive and user-generated media formats have now become a standard part of today’s media consumption, according to research conducted by Emap Advertising’s new research panel, The Inside.Over half the 10,000 or so UK 15+ consumers on the panel (see Emap Advertising Launches New Consumer Insight Panel) read blogs (54%) and just under half (43%) now… Continue reading Inside Info Reveals UGC Is Now Standard In Media Consumption

UK Women are 38% more likely than men to buy a Christmas gift online and 55% more likely than men to do “as much of their Christmas shopping as possible” over the internet, according to analysts Nielsen//NetRatings.62% of Britons online expect to make more Christmas gift purchases via the internet than last year, whilst this… Continue reading Women Dominate Success Of Online Christmas

The first part of BBC Two’s two-part drama starring Toni Collette and Tim Roth, Tsunami: The Aftermath, was watched by an average of 2.2 million adult viewers, giving the channel a 10% audience share.Viewers of the programme remained with it throughout, but whether its second instalment next Tuesday will prove as popular remains to be… Continue reading New Two-Part Drama Fails To Hit The Mark For Two

Phone-in television games should count as gambling and the industry needs stronger guidlines, according to Nick Rust, of Sky Bet.MPs have heard that TV quiz shows can charge viewers as much as 75p for phone calls even if they do not get through and they are a “lottery” not a test of skill.The Commons culture… Continue reading Phone-In TV Games Should Count As Gambling

IPC Media’s IPC Connect, the company’s women’s weeklies division, and Groupe Marie Claire are to launch a new magazine early in the New Year.Project Honey, aimed at 18 to 30-year-old women, has been developed over the past 18 months and represents an £18 million investment across its first two years, making it IPC Media’s biggest-ever… Continue reading IPC Media Sweetened By Biggest Ever Mag Launch