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Where does TV sit within brand marketing strategies? With Unilever, PepsiCo, ex-Kraft Heinz

Where does TV sit within brand marketing strategies? With Unilever, PepsiCo, ex-Kraft Heinz

12 Jan 2026 | Jack Benjamin

Marketing leaders Richard Brooke (Unilever), Simon Patilinet (PepsiCo), and Alison Keith (ex-Kraft Heinz) spoke to Justin Lebbon at the Future of TV Advertising Global about how they consider TV in an era of increased spend with platforms.

So Unilever is upping social spend. But how much will make it to influencers?
So Unilever is upping social spend. But how much will make it to influencers?
15 Apr 2025 | Charles Haynes
Unilever global media VP Mansfield departs
Unilever global media VP Mansfield departs
17 Oct 2024 | Jack Benjamin
‘Responding to bullying’? Unilever dropped from X lawsuit
‘Responding to bullying’? Unilever dropped from X lawsuit
14 Oct 2024 | Jack Benjamin
Unilever to increase spend in brand and marketing despite downturn
Unilever to increase spend in brand and marketing despite downturn
28 Oct 2022 | Ella Sagar
Watch: It’s time to be leaders – delivering net zero by 2030
Watch: It’s time to be leaders – delivering net zero by 2030
19 May 2022 | The Media Leader Staff
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Digital listening maintains its pull

14 May 2026

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