| Maria Iu
Westfield 3D execution runs alongside OOH activity across London and major shopping centres.
However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.
Westfield 3D execution runs alongside OOH activity across London and major shopping centres.
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.