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One of the overwhelming themes coming out of yesterday’s IAB Video: In Demand half day conference was not to neglect the power of the creative.Several speakers touched on this topic, proving that as with all other advertising media, if the content is strong, the potential for engagement massively increases.Too often it seems, advertising within VOD… Continue reading Neglect the creative at your peril

Raymond Snoddy on Sky, BT and the staggering wealth of technology companies (and the potential they represent)…

As the communications services partner of the 2012 Games, BT provided a single network spanning 94 locations – and as such London is thought to be the most connected Olympics ever.

Everything Everywhere, which has rebranded to EE, is set to launch 4G mobile services in 16 UK cities before the end of the year.

Rhys McLachlan, director of corporate & business development (UK) at Videology, joins the expert panel line-up for MediaTel Group’s upcoming Connected Consumer event on 21 and 24 September.

According to a report released by Multimedia Research Group demand for digital set-top box products is rising, particularly in Asia, Latin America, and a number of countries in Europe.

When the IBC crowd are pronouncing their faith in the ‘traditional’ TV channels, it is time to reaffirm their relevance, past present and future…

Multichannel broadcasters invested £623 million on British content in 2011, up 31 percent from 2010, according to a report compiled by Oliver & Ohlbaum Associates for the Commercial Broadcasters Association.

Jonathan Allan, director of sales at Channel 4, joins the expert panel line-up for MediaTel Group’s upcoming Connected Consumer event on 21 and 24 September.

Amazon CEO Jeff Bezos unveiled the Kindle Fire HD last night in San Diego, the latest attempt to take a bigger share of the tablet market away from Apple.