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According to a new report by eMarketer, 2015 will see over half of US internet users (133.5 million people) logging onto the web via their tablet.The Tablet Advertising: Volume and Engagement Levels Jump Up report also reveals that tablet ads outscore conventional mobile ads on a variety of metrics, including brand awareness, purchase intent and… Continue reading Half of US internet users will be on tablets by 2015

Starcom MediaVest’s head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop ‘exceptional routine’ in their customers to avoid becoming invisible.

Sky is increasing the price of line rental for existing customers by 18% on 1st December from £12.25 to £14.50. Bank of America Merrill Lynch (BoAML) say they had anticipated such an increase but not until Q4 2013 (April-June).

With Video on Demand (VOD) growing, the first panel at MediaTel’s ‘Electronic Trading Debate’ (11 October) discussed convergence between traditional television advertising and online and what impact this had on current trading systems.

Over the last few days a number of sites have featured the news of strong growth in the social TV market.

More than 8 million people watched Austrian skydiver Felix Baumgartner’s record-breaking jump live on YouTube, setting a new live-streaming height for the service.Users from around the world flocked to various devices to watch the historic event on the site, highlighting the change in which consumers view live events.The streaming kicked off at 7:08pm (UK time)… Continue reading Baumgartner’s record breaking skydive also sets a new height for YouTube

A study from IMS Research has revealed that there were 693 billion ad-funded video streams in 2011, with this short-form content making up the overwhelming majority of the OTT video market.

John Carroll, senior director at Ipsos MediaCT and chairman of the Media Research Group (MRG) previews some of the topics that will be hotly debated at this year’s MRG conference.

Award winning creative technologist, Richard Kastelein, on the future of brand delivery on TV.

Netflix, the video streaming service, launched in Sweden today after casting doubts in August about the company’s future in Europe.It had originally announced plans to launch in Sweden, Norway, Denmark and Finland by the end of 2012 but subsequently stated that making their US venture profitable again was an over-riding priority. This resulted in the… Continue reading Netflix continues European expansion