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FreeWheel, the video technology company that manages the economics of content for the enterprise-class world of entertainment, today announced its ad management technology, Monetization Rights Management (MRM), will be powering the video and display advertising operations of Channel 4.The multi-year agreement with FreeWheel enables Channel 4 to consolidate their ad operations for Channel 4, E4… Continue reading FreeWheel expands UK footprint with Channel 4 deal

The video games industry across the USA and Western Europe will witness steady growth through to 2015, reaching $15.7 billion and €10.2 billion respectively in total retail value, according to a new Console, Handheld and PC Gaming report from Futuresource Consulting.Across both regions, the packaged games market will start to witness a slow decline in… Continue reading Video Games Industry Driven by Online as Digital Delivery Comes to the Fore

The number of homes paying for IPTV will rocket to 165 million by end-2017, up from 51 million at end-2011 and from only 7.5 million at end-2007, according to a new report from Digital TV Research. The Global IPTV Forecasts report estimates that China will supply 77 million (47%) of the 2017 total, up from only 14 million (28%) in 2011 and only 350,000 (5%) at end-2007.

As part of a series of MediaCom interviews with some of the world’s best and brightest innovators, which can help brands enhance their social media development strategies, Ivan Fernandes, MediaCom global director, social media technology, interviews Graeme Boyd, social marketing manager, Xbox EMEA

A new report from Juniper Research forecasts that the number of residential TVs, connected to the Internet via different platforms such as Blu-ray players, set-top boxes and consoles, and also via built in wireless or Ethernet connectivity, will reach almost 650 million by 2017.

Freeview set to revamp programme guide and will bring in 20 HD channels along with more changes.

Sky’s Now TV has been launched on iPhone and iPad to compete against LoveFilm and Netflix’s iOS services.

Steve Smith, head of thought leadership at Starcom MediaVest London, says: The recommendation about preparing for all television to be broadcast via the internet is especially pertinent given a growing number of households are likely to watch TV via a broadband connection…

A new record has been set for online catch up services, with 1.7 million people watching the London 2012 opening ceremony on BBC iPlayer.

The House of Lords suggested on Thursday that all TV channels should now be transmitted through the internet, in order to free up much needed spectrum for other users.