ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV’s broadcast output to RadiumOne’s sharing data capability.
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The new entertainment system will allow up to four simultaneous downloads of TV shows – whilst watching a fifth – and can “supercharge” the broadband for stronger signals around the home.
From early next year advertisers will able to programmatically buy demographic audiences on Channel 4’s All 4 platform, the broadcaster has announced at its Upfronts 2016 event.
A programmatic, cross-screen video advertising solution for Sky advertising customers could arrive as early as the first quarter of 2016.
Discovery, British Eurosport and Cartoon Network are among the 25 new premium channels to roll out on EE’s TV service.
Consultant Graham Lovelace said if effectively coupled with Sky’s new ad targeting capabilities, more relevant advertising could be beamed to specific devices, overhauling television’s current targeting capabilities.
Likely driven by the arrival of the Rugby World Cup, chief executive Adam Crozier said the commercial broadcaster was on track for another year of double digit profit growth.
David Cameron has said that access to the Internet “shouldn’t be a luxury” and should be considered “fundamental to life in 21st century Britain.”
Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.
The latest Mediabug report from Decipher suggests that set-top boxes are able to reach new audiences “previously resistant” to purchasing digital entertainment via mobiles and tablets.